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What is taking them so long? A critical discourse analysis examining the hold-up in implementing policy initiatives to reduce meat consumption in Sweden

Mörkeberg, Sofie LU and Mörkeberg, Fredrik LU (2023) STVK12 20231
Department of Political Science
Abstract
In later years, discourse on meat consumption has gained increased focus within the political sphere. In Sweden, despite the increase in attention, it is yet to result in any implementation of significant initiatives targeted at reducing meat consumption. In this paper, we have used critical discourse analysis to analyse the discourse on meat consumption in Sweden, searching for aspects and issues that might hinder implementing political initiatives regarding reducing meat consumption. We have searched through 23 different sources, including debates, transcription and literature, to motivate the political actions and attitudes as well as society's perception and social influence. Using newspapers and media outlets to show the opinion of... (More)
In later years, discourse on meat consumption has gained increased focus within the political sphere. In Sweden, despite the increase in attention, it is yet to result in any implementation of significant initiatives targeted at reducing meat consumption. In this paper, we have used critical discourse analysis to analyse the discourse on meat consumption in Sweden, searching for aspects and issues that might hinder implementing political initiatives regarding reducing meat consumption. We have searched through 23 different sources, including debates, transcription and literature, to motivate the political actions and attitudes as well as society's perception and social influence. Using newspapers and media outlets to show the opinion of the public. The source was analysed through Bacchi’s What's the Problem Represented to be? An approach where the sources were analysed through her six questions. The analysis resulted in key findings divided into four topics. These topics were Responsibility, Intervening and Control, Information and Misinformation and Social and Behavioural aspects, which all gave insight into answering the research question of what aspects and issues might hinder political initiatives targeted at reducing meat consumption within Sweden. (Less)
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author
Mörkeberg, Sofie LU and Mörkeberg, Fredrik LU
supervisor
organization
course
STVK12 20231
year
type
M2 - Bachelor Degree
subject
keywords
Reducing meat consumption Climate effects Policy initiatives Swedish discourse WPR methodology
language
English
id
9116526
date added to LUP
2023-09-07 17:05:54
date last changed
2023-09-07 17:05:54
@misc{9116526,
  abstract     = {{In later years, discourse on meat consumption has gained increased focus within the political sphere. In Sweden, despite the increase in attention, it is yet to result in any implementation of significant initiatives targeted at reducing meat consumption. In this paper, we have used critical discourse analysis to analyse the discourse on meat consumption in Sweden, searching for aspects and issues that might hinder implementing political initiatives regarding reducing meat consumption. We have searched through 23 different sources, including debates, transcription and literature, to motivate the political actions and attitudes as well as society's perception and social influence. Using newspapers and media outlets to show the opinion of the public. The source was analysed through Bacchi’s What's the Problem Represented to be? An approach where the sources were analysed through her six questions. The analysis resulted in key findings divided into four topics. These topics were Responsibility, Intervening and Control, Information and Misinformation and Social and Behavioural aspects, which all gave insight into answering the research question of what aspects and issues might hinder political initiatives targeted at reducing meat consumption within Sweden.}},
  author       = {{Mörkeberg, Sofie and Mörkeberg, Fredrik}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{What is taking them so long? A critical discourse analysis examining the hold-up in implementing policy initiatives to reduce meat consumption in Sweden}},
  year         = {{2023}},
}