Att hantera kriser på sociala medie r: Kriskommunikation och publikens reaktioner på TikTok - En fallstudie av Balenciagas krishantering
(2023) DIKK60 20231Division of ALM and Digital Cultures
- Abstract
- This thesis centers around Balenciaga's controversy that spread in the fall of 2022. By
examining statements published by Balenciaga and associated stakeholders, the study aims to
review how the crisis was managed based on crisis management strategies. This is done through
textual analysis and applying theories regarding crisis management, primarily Situational
Crisis Communication Theory. Furthermore, the thesis qualitatively reviews how users on the
platform TikTok perceived the campaigns and the crisis management. This is carried out by
examining how the controversy spread and expressed itself on TikTok concerning the
company's crisis management and with what motives the users spread it. By examining how
the discourse spread on... (More) - This thesis centers around Balenciaga's controversy that spread in the fall of 2022. By
examining statements published by Balenciaga and associated stakeholders, the study aims to
review how the crisis was managed based on crisis management strategies. This is done through
textual analysis and applying theories regarding crisis management, primarily Situational
Crisis Communication Theory. Furthermore, the thesis qualitatively reviews how users on the
platform TikTok perceived the campaigns and the crisis management. This is carried out by
examining how the controversy spread and expressed itself on TikTok concerning the
company's crisis management and with what motives the users spread it. By examining how
the discourse spread on TikTok, with the help of theories regarding secondary crisis
communication, spreadability, and cancel culture, the essay maps and describes the scope of
the campaigns and controversy as well as the consequences.
Furthermore, secondary and primary crisis communication is analyzed to understand
the course of events and escalation of the controversies and how they affect each other. The
study concludes that Balenciaga and the involved stakeholders used several crisis management
strategies, both separately and in combination, in connection with the crisis during the fall of
2022. The contradictory crisis communication in connection with Balenciaga's campaigns
caused reactions and engagement on the TikTok platform as a result of spreadability and
secondary crisis communication. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9130001
- author
- Karlsson Sköldqvist, Alma LU and Stärner, Erik LU
- supervisor
- organization
- course
- DIKK60 20231
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- Balenciaga, crisis communication, secondary crisis communication, cancel culture, social media, fashion, Demna, spreadability, TikTok
- language
- Swedish
- id
- 9130001
- date added to LUP
- 2023-06-28 15:40:23
- date last changed
- 2023-06-28 15:40:23
@misc{9130001, abstract = {{This thesis centers around Balenciaga's controversy that spread in the fall of 2022. By examining statements published by Balenciaga and associated stakeholders, the study aims to review how the crisis was managed based on crisis management strategies. This is done through textual analysis and applying theories regarding crisis management, primarily Situational Crisis Communication Theory. Furthermore, the thesis qualitatively reviews how users on the platform TikTok perceived the campaigns and the crisis management. This is carried out by examining how the controversy spread and expressed itself on TikTok concerning the company's crisis management and with what motives the users spread it. By examining how the discourse spread on TikTok, with the help of theories regarding secondary crisis communication, spreadability, and cancel culture, the essay maps and describes the scope of the campaigns and controversy as well as the consequences. Furthermore, secondary and primary crisis communication is analyzed to understand the course of events and escalation of the controversies and how they affect each other. The study concludes that Balenciaga and the involved stakeholders used several crisis management strategies, both separately and in combination, in connection with the crisis during the fall of 2022. The contradictory crisis communication in connection with Balenciaga's campaigns caused reactions and engagement on the TikTok platform as a result of spreadability and secondary crisis communication.}}, author = {{Karlsson Sköldqvist, Alma and Stärner, Erik}}, language = {{swe}}, note = {{Student Paper}}, title = {{Att hantera kriser på sociala medie r: Kriskommunikation och publikens reaktioner på TikTok - En fallstudie av Balenciagas krishantering}}, year = {{2023}}, }