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Game of influence - Winning hearts and minds: ISOs' Strategic Narratives and Responses to Russia's Invasion of Ukraine

Zachrisson, Gustav LU (2024) FKVK02 20241
Department of Political Science
Abstract
This thesis sought to investigate how ISOs shaped their strategic narratives, linked to their reactions and actions against Russia, since the invasion of Ukraine in 2022. In addition, it also intends to shine light on how international sport activities can be used as a soft power tool in international politics. Using a combination of a case study and qualitative content analysis, it is revealed how the ISOs shape their strategic identity narratives around their values and their “unifying mission”. Further, the strategic issue narrative is shaped through the motivation that Russian violent actions prevent the ISOs from carrying out this “unifying mission”. It finds how the past is formated as a time when the ISOs succeed in carrying out... (More)
This thesis sought to investigate how ISOs shaped their strategic narratives, linked to their reactions and actions against Russia, since the invasion of Ukraine in 2022. In addition, it also intends to shine light on how international sport activities can be used as a soft power tool in international politics. Using a combination of a case study and qualitative content analysis, it is revealed how the ISOs shape their strategic identity narratives around their values and their “unifying mission”. Further, the strategic issue narrative is shaped through the motivation that Russian violent actions prevent the ISOs from carrying out this “unifying mission”. It finds how the past is formated as a time when the ISOs succeed in carrying out their “unifying mission”. While the present is formed in contrast to the past, as an aggressive time where the ISOs have to act against their “unifying mission” in order to ensure peaceful competition. Finally, the future is formed by referring back to the time when they could carry out the “unifying mission” Through the theoretical framework the thesis argues that a conflict over soft power is happening in international politics, where the ISOs have a massive power in regulating countries' soft power resources through international sport activities. This conflict of soft power is based on that actions could be seen as the ISOs weaponizing sports in order to de-weaponize Russia's earlier weaponization of sport. (Less)
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author
Zachrisson, Gustav LU
supervisor
organization
course
FKVK02 20241
year
type
M2 - Bachelor Degree
subject
keywords
ISOs, IOC, FIFA, Strategic Narratives, soft power, Russia, actions, reactions, unifying mission
language
English
id
9154085
date added to LUP
2024-07-18 14:06:53
date last changed
2024-07-18 14:06:53
@misc{9154085,
  abstract     = {{This thesis sought to investigate how ISOs shaped their strategic narratives, linked to their reactions and actions against Russia, since the invasion of Ukraine in 2022. In addition, it also intends to shine light on how international sport activities can be used as a soft power tool in international politics. Using a combination of a case study and qualitative content analysis, it is revealed how the ISOs shape their strategic identity narratives around their values and their “unifying mission”. Further, the strategic issue narrative is shaped through the motivation that Russian violent actions prevent the ISOs from carrying out this “unifying mission”. It finds how the past is formated as a time when the ISOs succeed in carrying out their “unifying mission”. While the present is formed in contrast to the past, as an aggressive time where the ISOs have to act against their “unifying mission” in order to ensure peaceful competition. Finally, the future is formed by referring back to the time when they could carry out the “unifying mission” Through the theoretical framework the thesis argues that a conflict over soft power is happening in international politics, where the ISOs have a massive power in regulating countries' soft power resources through international sport activities. This conflict of soft power is based on that actions could be seen as the ISOs weaponizing sports in order to de-weaponize Russia's earlier weaponization of sport.}},
  author       = {{Zachrisson, Gustav}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Game of influence - Winning hearts and minds: ISOs' Strategic Narratives and Responses to Russia's Invasion of Ukraine}},
  year         = {{2024}},
}