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Navigating the market of advanced wastewater treatment systems, for the removal of micropollutants: A multi-case study of European countries

Larsson, Julia LU (2024) MIOM05 20241
Department of Mechanical Engineering Sciences
Production Management
Abstract
Micropollutants, such as pharmaceutical residues, are increasingly prevalent in water sources, posing significant risks to human and animal health while contributing to antimicrobial resistance. Despite high-standard wastewater treatment across the EU, the effective removal of micropollutants requires the adoption of more advanced treatment technologies, specifically quaternary treatment technologies. To promote the adoption of these systems, new regulations are being introduced, creating a demand for quaternary treatment solutions and presenting business opportunities for suppliers. However, selecting the right markets is crucial due to the complexities and costs associated with international expansion. Therefore, this thesis investigates... (More)
Micropollutants, such as pharmaceutical residues, are increasingly prevalent in water sources, posing significant risks to human and animal health while contributing to antimicrobial resistance. Despite high-standard wastewater treatment across the EU, the effective removal of micropollutants requires the adoption of more advanced treatment technologies, specifically quaternary treatment technologies. To promote the adoption of these systems, new regulations are being introduced, creating a demand for quaternary treatment solutions and presenting business opportunities for suppliers. However, selecting the right markets is crucial due to the complexities and costs associated with international expansion. Therefore, this thesis investigates the factors influencing investment decisions in quaternary treatment systems, evaluates market attractiveness, and provides advice to suppliers on market selection. This study is designed as an embedded multi-case study with interviews and desktop research for data collection. Utilizing frameworks such as PESTEL analysis and Lewin’s force field theory, this master’s thesis assesses the markets Estonia, Finland, Latvia, Lithuania, Norway, and Poland. Key identified drivers and barriers for investments in quaternary treatment include international regulatory incentives, responsive behavior to infringement levels, affordability issues, prioritization of quaternary treatment, compliance with the Urban Waste Water Treatment Directive, availability of national financial support, readiness for implementation, and stage of implementation. Suppliers must balance these factors for market selection together with their internal strategies. Additionally, the investment timeframe, and market size also influence the decision-making. Integrating
and weighting of these factors enable informed market entry decisions, ensuring suppliers can navigate complexities and achieve both short-term and long-term objectives. (Less)
Please use this url to cite or link to this publication:
author
Larsson, Julia LU
supervisor
organization
course
MIOM05 20241
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Revised Urban Waste Water Treatment Directive, Quaternary wastewater treatment, Micropollutants, Pharmaceutical residues, International market selection
other publication id
24/5289
language
English
id
9167279
date added to LUP
2024-06-25 14:50:49
date last changed
2024-06-25 14:50:49
@misc{9167279,
  abstract     = {{Micropollutants, such as pharmaceutical residues, are increasingly prevalent in water sources, posing significant risks to human and animal health while contributing to antimicrobial resistance. Despite high-standard wastewater treatment across the EU, the effective removal of micropollutants requires the adoption of more advanced treatment technologies, specifically quaternary treatment technologies. To promote the adoption of these systems, new regulations are being introduced, creating a demand for quaternary treatment solutions and presenting business opportunities for suppliers. However, selecting the right markets is crucial due to the complexities and costs associated with international expansion. Therefore, this thesis investigates the factors influencing investment decisions in quaternary treatment systems, evaluates market attractiveness, and provides advice to suppliers on market selection. This study is designed as an embedded multi-case study with interviews and desktop research for data collection. Utilizing frameworks such as PESTEL analysis and Lewin’s force field theory, this master’s thesis assesses the markets Estonia, Finland, Latvia, Lithuania, Norway, and Poland. Key identified drivers and barriers for investments in quaternary treatment include international regulatory incentives, responsive behavior to infringement levels, affordability issues, prioritization of quaternary treatment, compliance with the Urban Waste Water Treatment Directive, availability of national financial support, readiness for implementation, and stage of implementation. Suppliers must balance these factors for market selection together with their internal strategies. Additionally, the investment timeframe, and market size also influence the decision-making. Integrating
and weighting of these factors enable informed market entry decisions, ensuring suppliers can navigate complexities and achieve both short-term and long-term objectives.}},
  author       = {{Larsson, Julia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Navigating the market of advanced wastewater treatment systems, for the removal of micropollutants: A multi-case study of European countries}},
  year         = {{2024}},
}