Department of Strategic Communication
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- 2025
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Mark
Beyond Brand Trust: Strategic Communication, Platform Dynamics, and Female Users’ Trust-Making in Dating Apps
- Master (Two yrs)
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Mark
“Shouting straight into space” A Qualitative Study on Enablers and Barriers of Employee Voicing in Digital Meetings
- Master (Two yrs)
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Mark
Student Brand Ambassadorship: The Influence of Identification with the University on Student Advocacy in Higher Education Institutions
- Master (Two yrs)
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Mark
Global Message, Local meaning. A case study in Coca-Cola's cultural adaptation: A qualitative content analysis of campaigns in the Middle East and South Africa
- Bach. Degree
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Mark
Storytelling and Archetype Strategies Used to Construct a Chinese CEO Brand — Case Study of Lei Jun, CEO of Xiaomi
- Master (Two yrs)
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Mark
Personal Branding Practice of Rural Influencers on TikTok (Douyin) in China
- Master (Two yrs)
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Mark
Speaking Oats to Power: Exploring Polarization and Agonistic Pluralism in Oatly’s U.S. Brand Activism Discourse
- Master (Two yrs)
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Mark
Framing Sustainability on Social Media: A Comparative Analysis of Inside-Out and Oustide-In Patagonia´s Instagram and TikTok digital content
- Master (Two yrs)
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Mark
Constructing Legitimacy: A Discourse Analysis of Moral Brand Communication
- Master (Two yrs)
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Mark
Fostering a Culture of Sustainability: The contribution of internal sustainability communication in promoting sustainable development – a case study
- Master (Two yrs)