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Är vi artiga mot virtuella agenter?

Schütz, Fia (2007)
Cognitive Science
Abstract
The CASA-paradigm, Computers Are Social Actors, was introduced in the book "The

Media Equation" by Reeves and Nass. One of their experiments concluded that we tend to be polite to computers in the same way as we are to people. In this study I have replicated Reeves and Nass experiment but instead of a text-based interface I have used a virtual agent

in order to find out if we are polite to the agents, or still to the computer. Two experimental setups was conducted. The two setups had a common first part that was carried out on one

computer with one agent. In the first setup the same agent carried out the evaluated and half of the participants did it on the same and the other half on a new computer. In the second setup the... (More)
The CASA-paradigm, Computers Are Social Actors, was introduced in the book "The

Media Equation" by Reeves and Nass. One of their experiments concluded that we tend to be polite to computers in the same way as we are to people. In this study I have replicated Reeves and Nass experiment but instead of a text-based interface I have used a virtual agent

in order to find out if we are polite to the agents, or still to the computer. Two experimental setups was conducted. The two setups had a common first part that was carried out on one

computer with one agent. In the first setup the same agent carried out the evaluated and half of the participants did it on the same and the other half on a new computer. In the second setup the experiment was carried out on the same computer, and half of the evaluation was made by the same agent ant the other half by a new agent. The results from experiment one shows that we are polite to the agent, not the computer. Experiment two turned out to be a bit more complicated when the results showed that those participants who got bad results, and thus negative feedback, also was less polite to that agent. More research needs to be done to get answers to theese questions, but a tentative answer is that agents are

indeed social actors, if we feel hurt by an agent, we no longer feel compelled to be polite to them. (Less)
Please use this url to cite or link to this publication:
author
Schütz, Fia
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
numerical analysis, Computer science, politeness, Human-Machine Interaction, The Media Equation, CASA-paradigm, Virual Agents, systems, control, Datalogi, numerisk analys, system, kontroll, Artificial intelligens, Artificiell intelligens
language
Swedish
id
1316770
date added to LUP
2008-05-05 00:00:00
date last changed
2009-04-20 10:45:09
@misc{1316770,
  abstract     = {The CASA-paradigm, Computers Are Social Actors, was introduced in the book "The

Media Equation" by Reeves and Nass. One of their experiments concluded that we tend to be polite to computers in the same way as we are to people. In this study I have replicated Reeves and Nass experiment but instead of a text-based interface I have used a virtual agent

in order to find out if we are polite to the agents, or still to the computer. Two experimental setups was conducted. The two setups had a common first part that was carried out on one

computer with one agent. In the first setup the same agent carried out the evaluated and half of the participants did it on the same and the other half on a new computer. In the second setup the experiment was carried out on the same computer, and half of the evaluation was made by the same agent ant the other half by a new agent. The results from experiment one shows that we are polite to the agent, not the computer. Experiment two turned out to be a bit more complicated when the results showed that those participants who got bad results, and thus negative feedback, also was less polite to that agent. More research needs to be done to get answers to theese questions, but a tentative answer is that agents are

indeed social actors, if we feel hurt by an agent, we no longer feel compelled to be polite to them.},
  author       = {Schütz, Fia},
  keyword      = {numerical analysis,Computer science,politeness,Human-Machine Interaction,The Media Equation,CASA-paradigm,Virual Agents,systems,control,Datalogi,numerisk analys,system,kontroll,Artificial intelligens,Artificiell intelligens},
  language     = {swe},
  note         = {Student Paper},
  title        = {Är vi artiga mot virtuella agenter?},
  year         = {2007},
}