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Evaluation of Secondary Packages for Tetra Top on the Italian Market ? supportive tools for decision-making

Eriksson, Viktor and Towman, Monica (2004)
Packaging Logistics
Abstract
Title Evaluation of secondary packages for Tetra Top on the Italian

market? supportive tools for decision-making.

Authors Viktor Eriksson and Monica Towman.

Supervisors Annika Olsson, Department of Design Sciences, Division of

Packaging Logistics, Lund Institute of Technology, Lund University.

Armando Francione, Technical Director, Tetra Pak Italiana S.p.A.

Problem

Setting

? What requirements do the actors in the supply chain have on the

secondary packages?

? What are the values and benefits of different secondary

packages for the actors in the supply chain?

? What are the pros and cons of the secondary packages currently

on the market in Italy?

? Is there a ?best choice? among the different secondary

packages?

Objective To... (More)
Title Evaluation of secondary packages for Tetra Top on the Italian

market? supportive tools for decision-making.

Authors Viktor Eriksson and Monica Towman.

Supervisors Annika Olsson, Department of Design Sciences, Division of

Packaging Logistics, Lund Institute of Technology, Lund University.

Armando Francione, Technical Director, Tetra Pak Italiana S.p.A.

Problem

Setting

? What requirements do the actors in the supply chain have on the

secondary packages?

? What are the values and benefits of different secondary

packages for the actors in the supply chain?

? What are the pros and cons of the secondary packages currently

on the market in Italy?

? Is there a ?best choice? among the different secondary

packages?

Objective To evaluate different secondary packages at three dairies in Italy.

Provide Tetra Pak and future customers with key requirements and

supportive tools for decision-making regarding suitable secondary

package(s) to implement together with the Tetra Top primary

package.

Method This master's thesis is based on a descriptive case study.

Observations and interviews form the qualitative base whereas

quantitative data has been collected with questionnaires.

Conclusions The big variety of demands and requirements from different

customers preclude the possibility of finding one universal secondary

package suitable for all supply chains. Often, it is also unsuitable to

use the same packaging system for different distribution channels

with different properties.

Three evaluation tools have been developed to facilitate choice of

suitable secondary package(s) to implement according to the

individual requirements from future customers.

Packaging Function Analysis ? analyses values and benefits, but also

failings of existing packaging systems for different actors in the

supply chains.

Strengths and Weaknesses Tables ? comprehensive collections of

pros and cons regarding packaging systems currently on the Italian

market.

Conclusive Packaging Evaluation Matrix ? objectively grades a

variety of key properties of different secondary packages. Can be

used with two different methods of application.

Other thesis conclusions:

? Activities related to the secondary packages are clearly

dominated by logistical aspects on the observed market.

Marketing aspects are of no great concern as secondary packages

are rarely displayed to end-consumers; also, environmental

aspects play a minor, but growing, role.

? It is hard to optimize a packaging solution for the whole supply

chain. Reducing the complexity at one actor can increase

complexity at another actor in the supply chain.

? It is not sufficient for a packaging supplier to objectively evaluate

different packaging systems and expect the customer to be

satisfied according to this evaluation.

? It seems like the packaging suppliers could market and inform

about its distribution equipment more extensively to customers. (Less)
Please use this url to cite or link to this publication:
author
Eriksson, Viktor and Towman, Monica
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Cardboard Tray, Cardboard Wraparound Box, Italy, Packaging, Scorecard, Packaging System, Rollcontainer, Shrink Film, Secondary, Package, Tetra Top, Technological sciences, Teknik
language
English
id
1316815
date added to LUP
2008-05-15
date last changed
2010-02-01 14:40:03
@misc{1316815,
  abstract     = {Title Evaluation of secondary packages for Tetra Top on the Italian

market? supportive tools for decision-making.

Authors Viktor Eriksson and Monica Towman.

Supervisors Annika Olsson, Department of Design Sciences, Division of

Packaging Logistics, Lund Institute of Technology, Lund University.

Armando Francione, Technical Director, Tetra Pak Italiana S.p.A.

Problem

Setting

? What requirements do the actors in the supply chain have on the

secondary packages?

? What are the values and benefits of different secondary

packages for the actors in the supply chain?

? What are the pros and cons of the secondary packages currently

on the market in Italy?

? Is there a ?best choice? among the different secondary

packages?

Objective To evaluate different secondary packages at three dairies in Italy.

Provide Tetra Pak and future customers with key requirements and

supportive tools for decision-making regarding suitable secondary

package(s) to implement together with the Tetra Top primary

package.

Method This master's thesis is based on a descriptive case study.

Observations and interviews form the qualitative base whereas

quantitative data has been collected with questionnaires.

Conclusions The big variety of demands and requirements from different

customers preclude the possibility of finding one universal secondary

package suitable for all supply chains. Often, it is also unsuitable to

use the same packaging system for different distribution channels

with different properties.

Three evaluation tools have been developed to facilitate choice of

suitable secondary package(s) to implement according to the

individual requirements from future customers.

Packaging Function Analysis ? analyses values and benefits, but also

failings of existing packaging systems for different actors in the

supply chains.

Strengths and Weaknesses Tables ? comprehensive collections of

pros and cons regarding packaging systems currently on the Italian

market.

Conclusive Packaging Evaluation Matrix ? objectively grades a

variety of key properties of different secondary packages. Can be

used with two different methods of application.

Other thesis conclusions:

? Activities related to the secondary packages are clearly

dominated by logistical aspects on the observed market.

Marketing aspects are of no great concern as secondary packages

are rarely displayed to end-consumers; also, environmental

aspects play a minor, but growing, role.

? It is hard to optimize a packaging solution for the whole supply

chain. Reducing the complexity at one actor can increase

complexity at another actor in the supply chain.

? It is not sufficient for a packaging supplier to objectively evaluate

different packaging systems and expect the customer to be

satisfied according to this evaluation.

? It seems like the packaging suppliers could market and inform

about its distribution equipment more extensively to customers.},
  author       = {Eriksson, Viktor and Towman, Monica},
  keyword      = {Cardboard Tray,Cardboard Wraparound Box,Italy,Packaging,Scorecard,Packaging System,Rollcontainer,Shrink Film,Secondary,Package,Tetra Top,Technological sciences,Teknik},
  language     = {eng},
  note         = {Student Paper},
  title        = {Evaluation of Secondary Packages for Tetra Top on the Italian Market ? supportive tools for decision-making},
  year         = {2004},
}