Brand: "Øresund" - analys av regionen som territorialiserad simulering
(2008)Department of Political Science
- Abstract
- The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter,... (More)
- The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?. This process of territorialization is dramatized as three aspects of the Deleuze and Guattari concept ?the refrain?, which renders three basic questions: What points of order are there? How is a circle of control drawn? What lines of flight exists? The empirical answers presented in this study are of limited originality; the main finding is the theoretical framework enabling an enhanced understanding of branding as place making technology. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1319048
- author
- Krakau, Per
- supervisor
- organization
- year
- 2008
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- the Øresund Region, territorial simulation, brand, Deleuze & Guattari, Political history, Politisk historia, Social sciences, Samhällsvetenskaper, Political and administrative sciences, Statsvetenskap, förvaltningskunskap, Peace and conflict research, polemology, Freds- och konfliktforskning
- language
- Swedish
- id
- 1319048
- date added to LUP
- 2008-09-11 00:00:00
- date last changed
- 2008-09-11 00:00:00
@misc{1319048,
abstract = {{The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?. This process of territorialization is dramatized as three aspects of the Deleuze and Guattari concept ?the refrain?, which renders three basic questions: What points of order are there? How is a circle of control drawn? What lines of flight exists? The empirical answers presented in this study are of limited originality; the main finding is the theoretical framework enabling an enhanced understanding of branding as place making technology.}},
author = {{Krakau, Per}},
language = {{swe}},
note = {{Student Paper}},
title = {{Brand: "Øresund" - analys av regionen som territorialiserad simulering}},
year = {{2008}},
}