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Brand: "Øresund" - analys av regionen som territorialiserad simulering

Krakau, Per (2008)
Department of Political Science
Abstract
The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter,... (More)
The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?. This process of territorialization is dramatized as three aspects of the Deleuze and Guattari concept ?the refrain?, which renders three basic questions: What points of order are there? How is a circle of control drawn? What lines of flight exists? The empirical answers presented in this study are of limited originality; the main finding is the theoretical framework enabling an enhanced understanding of branding as place making technology. (Less)
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@misc{1319048,
  abstract     = {The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?. This process of territorialization is dramatized as three aspects of the Deleuze and Guattari concept ?the refrain?, which renders three basic questions: What points of order are there? How is a circle of control drawn? What lines of flight exists? The empirical answers presented in this study are of limited originality; the main finding is the theoretical framework enabling an enhanced understanding of branding as place making technology.},
  author       = {Krakau, Per},
  keyword      = {the Øresund Region,territorial simulation,brand,Deleuze & Guattari,Political history,Politisk historia,Social sciences,Samhällsvetenskaper,Political and administrative sciences,Statsvetenskap, förvaltningskunskap,Peace and conflict research, polemology,Freds- och konfliktforskning},
  language     = {swe},
  note         = {Student Paper},
  title        = {Brand: "Øresund" - analys av regionen som territorialiserad simulering},
  year         = {2008},
}