Konkurrerande "frames": Förhandlingarna om EU:s tjänstedirektiv
(2007)Department of Political Science
- Abstract
- This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse.
I have chosen to study a single case where the policy process was characterized by a framing contest. The case shows how negotiating the new Services Directive is affected by framing efforts made by the parties negotiating.
My conclusions are that the question of a Services Directive lent itself to a definition in terms of "either/or"-arguments. Thus the Directive could be considered either a threat or a possibility. It was the very nature of the matter - the development of the internal market on... (More) - This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse.
I have chosen to study a single case where the policy process was characterized by a framing contest. The case shows how negotiating the new Services Directive is affected by framing efforts made by the parties negotiating.
My conclusions are that the question of a Services Directive lent itself to a definition in terms of "either/or"-arguments. Thus the Directive could be considered either a threat or a possibility. It was the very nature of the matter - the development of the internal market on services - that made possible a debate along the lines of a "left/right"-struggle and where a frame that drew from the European Social Model offered the better explanation thereby succeding in defining the new Directive as a threat. Faced with the choice of either letting go of the thought of a new directive or conceding to the winning frame the European Commission chose the latter. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1321541
- author
- Petersson, Magnus
- supervisor
- organization
- year
- 2007
- type
- M2 - Bachelor Degree
- subject
- keywords
- framing, negotiation, rhetorical analysis, EU, the Services Directive, Political and administrative sciences, Statsvetenskap, förvaltningskunskap
- language
- Swedish
- id
- 1321541
- date added to LUP
- 2007-06-12 00:00:00
- date last changed
- 2007-06-12 00:00:00
@misc{1321541,
abstract = {{This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse.
I have chosen to study a single case where the policy process was characterized by a framing contest. The case shows how negotiating the new Services Directive is affected by framing efforts made by the parties negotiating.
My conclusions are that the question of a Services Directive lent itself to a definition in terms of "either/or"-arguments. Thus the Directive could be considered either a threat or a possibility. It was the very nature of the matter - the development of the internal market on services - that made possible a debate along the lines of a "left/right"-struggle and where a frame that drew from the European Social Model offered the better explanation thereby succeding in defining the new Directive as a threat. Faced with the choice of either letting go of the thought of a new directive or conceding to the winning frame the European Commission chose the latter.}},
author = {{Petersson, Magnus}},
language = {{swe}},
note = {{Student Paper}},
title = {{Konkurrerande "frames": Förhandlingarna om EU:s tjänstedirektiv}},
year = {{2007}},
}