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Measuring Implicit and Explicit Attitudes

Mårtensson, Johan (2007)
Department of Psychology
Abstract
Two experiments examined implicit and explicit attitudes for attitude-congruent material. Both implicit and explicit memory was measured with the same stimuli and the same responses in both experiments. 22 (14 female, 8 male) university students took part in experiment 1 where implicit and explicit attitude was measured for positive or negative images in combination with positive or negative words. 20 (5 female, 15 male) university students took part in experiment 2 where implicit and explicit attitude was measures for attractive or unattractive faces in combination with positive or negative words. The hypothesis that congruent material should show implicit attitude proved to be false in both experiments. The hypothesis that congruent... (More)
Two experiments examined implicit and explicit attitudes for attitude-congruent material. Both implicit and explicit memory was measured with the same stimuli and the same responses in both experiments. 22 (14 female, 8 male) university students took part in experiment 1 where implicit and explicit attitude was measured for positive or negative images in combination with positive or negative words. 20 (5 female, 15 male) university students took part in experiment 2 where implicit and explicit attitude was measures for attractive or unattractive faces in combination with positive or negative words. The hypothesis that congruent material should show implicit attitude proved to be false in both experiments. The hypothesis that congruent material should show explicit attitude proved to be true in both experiments. It was argued that the implicit part of the experiment, which was based on a recognition memory test was to difficult, and that further research should focus on finding a suitable level of difficulty for further testing implicit attitudes. (Less)
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author
Mårtensson, Johan
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
implicit attitudes, explicit attitudes, memory, Psychology, Psykologi, Applied and experimental psychology, Tillämpad och experimentell psykologi
language
English
id
1324985
date added to LUP
2007-04-04 00:00:00
date last changed
2007-04-04 00:00:00
@misc{1324985,
  abstract     = {Two experiments examined implicit and explicit attitudes for attitude-congruent material. Both implicit and explicit memory was measured with the same stimuli and the same responses in both experiments. 22 (14 female, 8 male) university students took part in experiment 1 where implicit and explicit attitude was measured for positive or negative images in combination with positive or negative words. 20 (5 female, 15 male) university students took part in experiment 2 where implicit and explicit attitude was measures for attractive or unattractive faces in combination with positive or negative words. The hypothesis that congruent material should show implicit attitude proved to be false in both experiments. The hypothesis that congruent material should show explicit attitude proved to be true in both experiments. It was argued that the implicit part of the experiment, which was based on a recognition memory test was to difficult, and that further research should focus on finding a suitable level of difficulty for further testing implicit attitudes.},
  author       = {Mårtensson, Johan},
  keyword      = {implicit attitudes,explicit attitudes,memory,Psychology,Psykologi,Applied and experimental psychology,Tillämpad och experimentell psykologi},
  language     = {eng},
  note         = {Student Paper},
  title        = {Measuring Implicit and Explicit Attitudes},
  year         = {2007},
}