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Exponera mera : ett arbete om skyltning på bibliotek

Berggren, Louise and Bolding, Jonas (2001)
Division of ALM
Abstract
This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results... (More)
This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results show that there are established ideas and methods of displaying materials, and that the ideas are manifested in frequently used techniques. There are no essential differences between shops and libraries - in terms of display - neither regarding environmental influences, nor regarding the purposes to be achieved. The libraries participating in the survey are generally not content with current display. There is an unawareness of - rather than a resistance to - this line of library marketing strategy. (Less)
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author
Berggren, Louise and Bolding, Jonas
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
marknadsföring, skyltning, folkbibliotek, Documentation, information, library science, archivistics, Arkiv- och bibliotekskunskap, dokumentation
language
Swedish
id
1334035
date added to LUP
2001-01-19
date last changed
2014-04-11 14:17:04
@misc{1334035,
  abstract     = {This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results show that there are established ideas and methods of displaying materials, and that the ideas are manifested in frequently used techniques. There are no essential differences between shops and libraries - in terms of display - neither regarding environmental influences, nor regarding the purposes to be achieved. The libraries participating in the survey are generally not content with current display. There is an unawareness of - rather than a resistance to - this line of library marketing strategy.},
  author       = {Berggren, Louise and Bolding, Jonas},
  keyword      = {marknadsföring,skyltning,folkbibliotek,Documentation, information, library science, archivistics,Arkiv- och bibliotekskunskap, dokumentation},
  language     = {swe},
  note         = {Student Paper},
  title        = {Exponera mera : ett arbete om skyltning på bibliotek},
  year         = {2001},
}