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Kompetens som lockbete : En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker

Agert, Ingela and Tegström, Henrik (1999)
Division of ALM and Digital Cultures
Abstract
The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of librarians. The report identifies and describes problems and possibilities

with marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have also

carried out an empirical study where we interviewed ten library managers in one

municipality, seven politicians in the same municipality and ten representatives for central professional organisations mainly in Sweden.

The... (More)
The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of librarians. The report identifies and describes problems and possibilities

with marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have also

carried out an empirical study where we interviewed ten library managers in one

municipality, seven politicians in the same municipality and ten representatives for central professional organisations mainly in Sweden.

The results are that most library managers don't market their competence because they don?t believe in marketing competence. We have also found that a useful definition of librarian competence is missing. The central representatives find it important to

market librarian competence. The library managers don't think that politicians are interested to know about their competence, but on the contrary the politicians do want to know about librarians competence. Some of the central organisations offer strategies on how to market librarians' competence to politicians, but only one of the library managers knew about it.

Our conclusions are that if the ideas of the central representatives are to take root in library managers, the central representatives must use internal marketing. Librarians must define and market their own competence in order to bridge the gap between what politicians believe that librarians do and what librarians actually do. Finally the

information about strategies that central organisations offer don't reach the library managers. (Less)
Please use this url to cite or link to this publication:
author
Agert, Ingela and Tegström, Henrik
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
marknadsföring, bibliotekariekompetens, bibliotekarie, kompetens, Documentation, information, library science, archivistics, Arkiv- och bibliotekskunskap, dokumentation
language
Swedish
id
1334187
date added to LUP
1999-01-19 00:00:00
date last changed
2014-04-11 14:17:05
@misc{1334187,
  abstract     = {The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of librarians. The report identifies and describes problems and possibilities

with marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have also

carried out an empirical study where we interviewed ten library managers in one

municipality, seven politicians in the same municipality and ten representatives for central professional organisations mainly in Sweden.

The results are that most library managers don't market their competence because they don?t believe in marketing competence. We have also found that a useful definition of librarian competence is missing. The central representatives find it important to

market librarian competence. The library managers don't think that politicians are interested to know about their competence, but on the contrary the politicians do want to know about librarians competence. Some of the central organisations offer strategies on how to market librarians' competence to politicians, but only one of the library managers knew about it.

Our conclusions are that if the ideas of the central representatives are to take root in library managers, the central representatives must use internal marketing. Librarians must define and market their own competence in order to bridge the gap between what politicians believe that librarians do and what librarians actually do. Finally the

information about strategies that central organisations offer don't reach the library managers.},
  author       = {Agert, Ingela and Tegström, Henrik},
  keyword      = {marknadsföring,bibliotekariekompetens,bibliotekarie,kompetens,Documentation, information, library science, archivistics,Arkiv- och bibliotekskunskap, dokumentation},
  language     = {swe},
  note         = {Student Paper},
  title        = {Kompetens som lockbete : En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker},
  year         = {1999},
}