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Integrating Forward by Going E-commerce - A study of the Fashion Industry and the Development Phase of an Internet Establishment

Munke, Tilda; Thulin, Markus and Dahlgren, Karin (2006)
Department of Business Administration
Abstract
The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals. This thesis results in a model developed to help companies to act physically as wholesalers at... (More)
The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals. This thesis results in a model developed to help companies to act physically as wholesalers at the same time as acting on the virtual market by selling directly to end consumers. The model is developed in two steps; through theory and through empirical findings. Further more, some important considerations i.e. Organisation, Supply Chain, Relations, Marketing and Strategy are identified and evaluated, as well as the Rich Bitch project. (Less)
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author
Munke, Tilda; Thulin, Markus and Dahlgren, Karin
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
E-commerce, Forward Integration, the Fashion Industry, JaymJay Wear AB, Strategic Considerations, Management of enterprises, Företagsledning, management
language
Swedish
id
1341168
date added to LUP
2006-06-07
date last changed
2012-04-02 16:10:10
@misc{1341168,
  abstract     = {The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals. This thesis results in a model developed to help companies to act physically as wholesalers at the same time as acting on the virtual market by selling directly to end consumers. The model is developed in two steps; through theory and through empirical findings. Further more, some important considerations i.e. Organisation, Supply Chain, Relations, Marketing and Strategy are identified and evaluated, as well as the Rich Bitch project.},
  author       = {Munke, Tilda and Thulin, Markus and Dahlgren, Karin},
  keyword      = {E-commerce,Forward Integration,the Fashion Industry,JaymJay Wear AB,Strategic Considerations,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Integrating Forward by Going E-commerce - A study of the Fashion Industry and the Development Phase of an Internet Establishment},
  year         = {2006},
}