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Striving for innovation; working in CFT - a case study of Audi

Leon Uriarte, Nicolas; Leon Uriarte, Nicolas; Karlstrand, Charlotte and Berndtsson, Lisa (2008)
Department of Business Administration
Abstract
The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams. The empirical material has been collected through primary data; surveys, interviews and secondary data; literature, websites and further complementary data. The practice of using Cross Functional Teams will enhance organizational learning, knowledge transfer, increase communication and innovation, which in turn will increase the speed and... (More)
The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams. The empirical material has been collected through primary data; surveys, interviews and secondary data; literature, websites and further complementary data. The practice of using Cross Functional Teams will enhance organizational learning, knowledge transfer, increase communication and innovation, which in turn will increase the speed and performance of the new product development process. The research shows that a firm’s internal resources (human,- structural and intellectual capital) are a fundamental source of value creation. Effective cross functional teamwork creates an environment which stimulates creativity and strengthens the human- and structural capital leading to increased intellectual capital, suggesting the intangible resources to be the main source of competitive advantage. (Less)
Please use this url to cite or link to this publication:
author
Leon Uriarte, Nicolas; Leon Uriarte, Nicolas; Karlstrand, Charlotte and Berndtsson, Lisa
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Resource Based View, Intellectual Capital, Cross Functional Teams, Innovation, Management of enterprises, Företagsledning, management
language
Swedish
id
1342554
date added to LUP
2008-06-02
date last changed
2012-04-02 17:08:35
@misc{1342554,
  abstract     = {The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams. The empirical material has been collected through primary data; surveys, interviews and secondary data; literature, websites and further complementary data. The practice of using Cross Functional Teams will enhance organizational learning, knowledge transfer, increase communication and innovation, which in turn will increase the speed and performance of the new product development process. The research shows that a firm’s internal resources (human,- structural and intellectual capital) are a fundamental source of value creation. Effective cross functional teamwork creates an environment which stimulates creativity and strengthens the human- and structural capital leading to increased intellectual capital, suggesting the intangible resources to be the main source of competitive advantage.},
  author       = {Leon Uriarte, Nicolas and Leon Uriarte, Nicolas and Karlstrand, Charlotte and Berndtsson, Lisa},
  keyword      = {Resource Based View,Intellectual Capital,Cross Functional Teams,Innovation,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Striving for innovation; working in CFT - a case study of Audi},
  year         = {2008},
}