Design Perception in Sweden and Turkey: A Comparison of Two Culturally Different Countries
(2007)Department of Business Administration
- Abstract
- The purpose of current paper is to identify the differences (if
any) between Swedish and Turkish consumers in terms of
product design perception and to identify the differences to
product design in relating the four dimensions / characteristics:
1.Aesthetical attractiveness, 2.Functionality, 3.Value and
4.Quality.The findings of the study indicate the existence of a universal perception of design. Despite the culturally different countries that are examined the empirical material consistently display similarities between the two countries. Both the quantitative and qualitative data point to a very similar perception in terms of design. The possibilities of global design are discussed for companies as well as managerial implications and... (More) - The purpose of current paper is to identify the differences (if
any) between Swedish and Turkish consumers in terms of
product design perception and to identify the differences to
product design in relating the four dimensions / characteristics:
1.Aesthetical attractiveness, 2.Functionality, 3.Value and
4.Quality.The findings of the study indicate the existence of a universal perception of design. Despite the culturally different countries that are examined the empirical material consistently display similarities between the two countries. Both the quantitative and qualitative data point to a very similar perception in terms of design. The possibilities of global design are discussed for companies as well as managerial implications and future research. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1343046
- author
- Karakas, Deniz and Tranmark, Anton
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1343046
- date added to LUP
- 2007-06-04 00:00:00
- date last changed
- 2012-04-02 17:07:54
@misc{1343046,
abstract = {{The purpose of current paper is to identify the differences (if
any) between Swedish and Turkish consumers in terms of
product design perception and to identify the differences to
product design in relating the four dimensions / characteristics:
1.Aesthetical attractiveness, 2.Functionality, 3.Value and
4.Quality.The findings of the study indicate the existence of a universal perception of design. Despite the culturally different countries that are examined the empirical material consistently display similarities between the two countries. Both the quantitative and qualitative data point to a very similar perception in terms of design. The possibilities of global design are discussed for companies as well as managerial implications and future research.}},
author = {{Karakas, Deniz and Tranmark, Anton}},
language = {{swe}},
note = {{Student Paper}},
title = {{Design Perception in Sweden and Turkey: A Comparison of Two Culturally Different Countries}},
year = {{2007}},
}