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Services on the Mobile Internet Service-Driven Technology Development

Andersson, Jonas (2003)
Department of Business Administration
Abstract
The purpose of this thesis is to describe and analyze the services on the mobile Internet and to identify when, where, and how these service offerings can be profitable. The thesis is a qualitative study based on in-depth interviews with key stakeholders in the service value chain and with relevant experts. Case methodology have been used to gather and structure the empirical material from three cases, i-mode in Japan, SMS in Europe, and BlackBerry in the USA to be able to generate new theory as well as expand on existing theory. The analysis, based on the three cases, generates and validates a model for successful service strategy on the mobile Internet. The service strategy is called service-driven technology development. Service-driven... (More)
The purpose of this thesis is to describe and analyze the services on the mobile Internet and to identify when, where, and how these service offerings can be profitable. The thesis is a qualitative study based on in-depth interviews with key stakeholders in the service value chain and with relevant experts. Case methodology have been used to gather and structure the empirical material from three cases, i-mode in Japan, SMS in Europe, and BlackBerry in the USA to be able to generate new theory as well as expand on existing theory. The analysis, based on the three cases, generates and validates a model for successful service strategy on the mobile Internet. The service strategy is called service-driven technology development. Service-driven technology development explains the success of the three cases and provides a framework to successfully develop, implement, and maintain profitable services on the mobile Internet. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Jonas
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
strategy, service, Service-driven technology development, mobile, cellular, internet, value chain, i-mode, blackberry, sms, Management of enterprises, Företagsledning, management
language
English
id
1343122
date added to LUP
2003-01-31 00:00:00
date last changed
2012-04-02 14:31:08
@misc{1343122,
  abstract     = {The purpose of this thesis is to describe and analyze the services on the mobile Internet and to identify when, where, and how these service offerings can be profitable. The thesis is a qualitative study based on in-depth interviews with key stakeholders in the service value chain and with relevant experts. Case methodology have been used to gather and structure the empirical material from three cases, i-mode in Japan, SMS in Europe, and BlackBerry in the USA to be able to generate new theory as well as expand on existing theory. The analysis, based on the three cases, generates and validates a model for successful service strategy on the mobile Internet. The service strategy is called service-driven technology development. Service-driven technology development explains the success of the three cases and provides a framework to successfully develop, implement, and maintain profitable services on the mobile Internet.},
  author       = {Andersson, Jonas},
  keyword      = {strategy,service,Service-driven technology development,mobile,cellular,internet,value chain,i-mode,blackberry,sms,Management of enterprises,Företagsledning, management},
  language     = {eng},
  note         = {Student Paper},
  title        = {Services on the Mobile Internet Service-Driven Technology Development},
  year         = {2003},
}