Public WLAN - The interaction between venues and WISPs
(2002)Department of Business Administration
- Abstract
- Purpose: The purpose is to research different co-operations between venue owners and WISPs, when WLAN is deployed in a public space. The aim is to establish viable business models for the interaction between the two vital actors in the public WLAN industry. In this work, the advantages and disadvantages of revenue and cost sharing will be defined, along with technical and commercial issues that need to be resolved. Methodology: A number of case studies of the current situation have been conducted in the most attractive venues for WLAN, airports. As the public WLAN market had most widespread adoption and is most mature in the USA, case airports were chosen both there and in Scandinavia. To best research the situation in both areas, one... (More)
- Purpose: The purpose is to research different co-operations between venue owners and WISPs, when WLAN is deployed in a public space. The aim is to establish viable business models for the interaction between the two vital actors in the public WLAN industry. In this work, the advantages and disadvantages of revenue and cost sharing will be defined, along with technical and commercial issues that need to be resolved. Methodology: A number of case studies of the current situation have been conducted in the most attractive venues for WLAN, airports. As the public WLAN market had most widespread adoption and is most mature in the USA, case airports were chosen both there and in Scandinavia. To best research the situation in both areas, one month where spent for interviews in the US. Conclusion: The main conclusion is that venue owners, to improve overall efficiency and long-term profitability, should take a larger part of the financing of public WLAN deployment. As compensation for the increased business risk, ways of sharing of the revenue stream generated should be evaluated. Even if the venues might feel comfortable in the short term with avoiding investment and business risks, such an option is inherently unstable as longer-term revenues might be foregone. Forcing WISPs out of business might be detrimental also for the venue and its customers. More two-sided business models are bound to prove more efficient and revenue generating. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1343534
- author
- Thorngren, Björn
- supervisor
- organization
- year
- 2002
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Wireless, WLAN, Business models, Venue, WISP, Wi-Fi, 802.11, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1343534
- date added to LUP
- 2002-02-15 00:00:00
- date last changed
- 2012-04-02 14:14:08
@misc{1343534,
abstract = {{Purpose: The purpose is to research different co-operations between venue owners and WISPs, when WLAN is deployed in a public space. The aim is to establish viable business models for the interaction between the two vital actors in the public WLAN industry. In this work, the advantages and disadvantages of revenue and cost sharing will be defined, along with technical and commercial issues that need to be resolved. Methodology: A number of case studies of the current situation have been conducted in the most attractive venues for WLAN, airports. As the public WLAN market had most widespread adoption and is most mature in the USA, case airports were chosen both there and in Scandinavia. To best research the situation in both areas, one month where spent for interviews in the US. Conclusion: The main conclusion is that venue owners, to improve overall efficiency and long-term profitability, should take a larger part of the financing of public WLAN deployment. As compensation for the increased business risk, ways of sharing of the revenue stream generated should be evaluated. Even if the venues might feel comfortable in the short term with avoiding investment and business risks, such an option is inherently unstable as longer-term revenues might be foregone. Forcing WISPs out of business might be detrimental also for the venue and its customers. More two-sided business models are bound to prove more efficient and revenue generating.}},
author = {{Thorngren, Björn}},
language = {{swe}},
note = {{Student Paper}},
title = {{Public WLAN - The interaction between venues and WISPs}},
year = {{2002}},
}