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Organizational Identity Construction - A qualitative study made in three different contextual settings

Karlsson, Frida and Henriksson, Sara (2008)
Department of Business Administration
Abstract
Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies’ identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings. The four-fielder consists of four dimensions that we feel are important and that has been highlighted by our case companies in their identity strategies.... (More)
Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies’ identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings. The four-fielder consists of four dimensions that we feel are important and that has been highlighted by our case companies in their identity strategies. The dimensions are; symbols, products, internal, and external. (Less)
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author
Karlsson, Frida and Henriksson, Sara
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Identity strategies, Organizational change, Values, Symbols, Organizational Identity, Management of enterprises, Företagsledning, management
language
Swedish
id
1345497
date added to LUP
2008-06-02
date last changed
2012-04-02 17:00:23
@misc{1345497,
  abstract     = {Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies’ identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings. The four-fielder consists of four dimensions that we feel are important and that has been highlighted by our case companies in their identity strategies. The dimensions are; symbols, products, internal, and external.},
  author       = {Karlsson, Frida and Henriksson, Sara},
  keyword      = {Identity strategies,Organizational change,Values,Symbols,Organizational Identity,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Organizational Identity Construction - A qualitative study made in three different contextual settings},
  year         = {2008},
}