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"Sour Milk" Corporate Branding under Surrogate Boycotts - the case of Arla Foods in the Muhammad Crisis

Baastrup, Thure Tornbo and Madsen Rollman, Jan Bo (2006)
Department of Business Administration
Abstract
Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.
Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations... (More)
Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.
Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. (Less)
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author
Baastrup, Thure Tornbo and Madsen Rollman, Jan Bo
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Arla Foods, Case-Study, Corporate Branding, Boycott, Management of enterprises, Företagsledning, management
language
Swedish
id
1347716
date added to LUP
2006-06-01
date last changed
2012-04-02 16:09:27
@misc{1347716,
  abstract     = {Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.
Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level.},
  author       = {Baastrup, Thure Tornbo and Madsen Rollman, Jan Bo},
  keyword      = {Arla Foods,Case-Study,Corporate Branding,Boycott,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {"Sour Milk" Corporate Branding under Surrogate Boycotts - the case of Arla Foods in the Muhammad Crisis},
  year         = {2006},
}