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Corporate Social Responsibility - ett sätt att skapa förtroende?

Steen, Ådne; Sandberg, Martin and Eriksson, Dan (2004)
Department of Business Administration
Abstract
This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a “savings account of trust” between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. One of our main findings is that CSR seems to raise the expectations among consumers. We then compare this phenomenon with the classical theory of the disconfirmation paradigm. This brings the reader to the attention that CSR sometimes can function as ‘lowering the perceived performance’, and thus have a negative affect on trust.
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author
Steen, Ådne; Sandberg, Martin and Eriksson, Dan
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate Social Responsibility, etik, förtroende, disconfirmation paradigm, förväntningar, Management of enterprises, Företagsledning, management
language
Swedish
id
1347809
date added to LUP
2004-03-22
date last changed
2012-04-02 15:00:52
@misc{1347809,
  abstract     = {This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a “savings account of trust” between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. One of our main findings is that CSR seems to raise the expectations among consumers. We then compare this phenomenon with the classical theory of the disconfirmation paradigm. This brings the reader to the attention that CSR sometimes can function as ‘lowering the perceived performance’, and thus have a negative affect on trust.},
  author       = {Steen, Ådne and Sandberg, Martin and Eriksson, Dan},
  keyword      = {Corporate Social Responsibility,etik,förtroende,disconfirmation paradigm,förväntningar,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Corporate Social Responsibility - ett sätt att skapa förtroende?},
  year         = {2004},
}