Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Freight forwarding firms (3F), stuck in the middle or outpacing the competition

Stålbrand, Thomas ; Olofsson, Robert and Wang, Honghong (2005)
Department of Business Administration
Abstract
This paper discusses the strategy and strategic change in the Swedish freight forwarding business and analysis factors that influence the forces of the business. Three companies of various sizes are chosen to be investigated as a case study, outline that cost leadership and differentiation are both important strategies for companies to compete in the market. However, companies outpacing competition do not only pursue either of the two strategies, the need the ability to add one (cost leadership) to the other (differentiation) in relationship to environmental change over time.
Please use this url to cite or link to this publication:
author
Stålbrand, Thomas ; Olofsson, Robert and Wang, Honghong
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
strategy, strategic change, freight forwarding firms, one-stop-shop, Porter's five forces, Management of enterprises, Företagsledning, management
language
Swedish
id
1348272
date added to LUP
2005-06-03 00:00:00
date last changed
2012-04-02 15:40:38
@misc{1348272,
  abstract     = {{This paper discusses the strategy and strategic change in the Swedish freight forwarding business and analysis factors that influence the forces of the business. Three companies of various sizes are chosen to be investigated as a case study, outline that cost leadership and differentiation are both important strategies for companies to compete in the market. However, companies outpacing competition do not only pursue either of the two strategies, the need the ability to add one (cost leadership) to the other (differentiation) in relationship to environmental change over time.}},
  author       = {{Stålbrand, Thomas and Olofsson, Robert and Wang, Honghong}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Freight forwarding firms (3F), stuck in the middle or outpacing the competition}},
  year         = {{2005}},
}