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A study of in-store atmospherics impact on young consumers in fashion houses

Masum, Abu Baker Siddique (2008)
Department of Business Administration
Abstract
Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store atmosphere, young generation, fashion houses. Thesis purpose: This thesis will find out the influences of the in-store environment in the fashion houses and it will be applicable for this sector. This research will provide information to develop a better in-store environment in fashion houses to attract more young people. Methodology: This thesis employs a qualitative strategy with a inductive approach and data has been collected from observations... (More)
Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store atmosphere, young generation, fashion houses. Thesis purpose: This thesis will find out the influences of the in-store environment in the fashion houses and it will be applicable for this sector. This research will provide information to develop a better in-store environment in fashion houses to attract more young people. Methodology: This thesis employs a qualitative strategy with a inductive approach and data has been collected from observations and interviews. Theoretical perspective: Two theoretical areas have been combined in this research paper. One is impact of environmental stimulus from MR model and another one is atmospherics concepts, which have constructed the theoretical framework. Empirical data: The empirical data have collected through observing and interviewing the young generation at different fashion houses in Lund and Helsingborg. Conclusion: The result indicates that atmospherics have a great impact on the buying behaviour of the young generation in fashion sector. Theoretically, this study has contributed to the existing theory by showing the atmospherics impact on the buying behaviour. More specifically, the retailers of this sector have to take consideration about some factors for example: store design, arranging the product to develop an attractive in-store environment. (Less)
Please use this url to cite or link to this publication:
author
Masum, Abu Baker Siddique
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
In-store atmosphere, young generation, fashion houses, Management of enterprises, Företagsledning, management
language
Swedish
id
1349878
date added to LUP
2008-06-04
date last changed
2012-04-02 17:12:38
@misc{1349878,
  abstract     = {Abstract Title:	A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor:	Ulf Elg Keywords:	In-store atmosphere, young generation, fashion houses. Thesis purpose:	This thesis will find out the influences of the in-store environment in the fashion houses and it will be applicable for this sector. This research will provide information to develop a better in-store environment in fashion houses to attract more young people. Methodology:	This thesis employs a qualitative strategy with a inductive approach and data has been collected from observations and interviews. Theoretical perspective:	Two theoretical areas have been combined in this research paper. One is impact of environmental stimulus from MR model and another one is atmospherics concepts, which have constructed the theoretical framework. Empirical data:	The empirical data have collected through observing and interviewing the young generation at different fashion houses in Lund and Helsingborg. Conclusion:	The result indicates that atmospherics have a great impact on the buying behaviour of the young generation in fashion sector. Theoretically, this study has contributed to the existing theory by showing the atmospherics impact on the buying behaviour. More specifically, the retailers of this sector have to take consideration about some factors for example: store design, arranging the product to develop an attractive in-store environment.},
  author       = {Masum, Abu Baker Siddique},
  keyword      = {In-store atmosphere,young generation,fashion houses,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {A study of in-store atmospherics impact on young consumers in fashion houses},
  year         = {2008},
}