SECOND LIFE: SECOND CHANCE - A netnographical study of the online virtual world Second Life as a place of...
(2007)Department of Business Administration
- Abstract
- Our study illustrates the nature and characteristics of the virtual world Second Life. We have identified that the online community aims to satisfy hedonistic needs through social and conspicuous consumption, for online use only, concentrating on socially accepted identity construction.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1351921
- author
- Storgaard, Lasse
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Virtual reality, Second Life, netnography, sociology, consumption online, identity, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1351921
- date added to LUP
- 2007-05-30 00:00:00
- date last changed
- 2012-04-02 16:32:46
@misc{1351921, abstract = {{Our study illustrates the nature and characteristics of the virtual world Second Life. We have identified that the online community aims to satisfy hedonistic needs through social and conspicuous consumption, for online use only, concentrating on socially accepted identity construction.}}, author = {{Storgaard, Lasse}}, language = {{swe}}, note = {{Student Paper}}, title = {{SECOND LIFE: SECOND CHANCE - A netnographical study of the online virtual world Second Life as a place of...}}, year = {{2007}}, }