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SECOND LIFE: SECOND CHANCE - A netnographical study of the online virtual world Second Life as a place of...

Storgaard, Lasse (2007)
Department of Business Administration
Abstract
Our study illustrates the nature and characteristics of the virtual world Second Life. We have identified that the online community aims to satisfy hedonistic needs through social and conspicuous consumption, for online use only, concentrating on socially accepted identity construction.
Please use this url to cite or link to this publication:
author
Storgaard, Lasse
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Virtual reality, Second Life, netnography, sociology, consumption online, identity, Management of enterprises, Företagsledning, management
language
Swedish
id
1351921
date added to LUP
2007-05-30 00:00:00
date last changed
2012-04-02 16:32:46
@misc{1351921,
  abstract     = {{Our study illustrates the nature and characteristics of the virtual world Second Life. We have identified that the online community aims to satisfy hedonistic needs through social and conspicuous consumption, for online use only, concentrating on socially accepted identity construction.}},
  author       = {{Storgaard, Lasse}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{SECOND LIFE: SECOND CHANCE - A netnographical study of the online virtual world Second Life as a place of...}},
  year         = {{2007}},
}