KRAV - the missing link between attitude and behaviour
(2005)Department of Service Studies
- Abstract
- Our objective with this essay is to answer the hypothesis: Which mechanisms influence consumer attitude and behaviour when buying KRAV products? We have achieved this objective by answering the following questions: Who are the consumers who buy KRAV products? Is purchasing behaviour related to socio-demographic factors like age, gender, education or income level? What motivates consumers’ willingness to pay more for organic products? To answer these questions we carried out a quantitative survey at a hypermarket in Helsingborg and found that, although income is of some importance to buying behaviour, it is not the defining factor. What appears to be more crucial than income is the perceived benefit consumers receive when buying KRAV... (More)
- Our objective with this essay is to answer the hypothesis: Which mechanisms influence consumer attitude and behaviour when buying KRAV products? We have achieved this objective by answering the following questions: Who are the consumers who buy KRAV products? Is purchasing behaviour related to socio-demographic factors like age, gender, education or income level? What motivates consumers’ willingness to pay more for organic products? To answer these questions we carried out a quantitative survey at a hypermarket in Helsingborg and found that, although income is of some importance to buying behaviour, it is not the defining factor. What appears to be more crucial than income is the perceived benefit consumers receive when buying KRAV products. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1354713
- author
- Becker, Tony ; Bengtsson, Anna and Evaldsson, Allyson
- supervisor
- organization
- year
- 2005
- type
- M2 - Bachelor Degree
- subject
- keywords
- attitude, consumer behaviour, willingness to pay, income, benefit, organic, krav, Trade, Handel
- language
- English
- id
- 1354713
- date added to LUP
- 2005-02-01 00:00:00
- date last changed
- 2018-10-18 10:03:22
@misc{1354713,
abstract = {{Our objective with this essay is to answer the hypothesis: Which mechanisms influence consumer attitude and behaviour when buying KRAV products? We have achieved this objective by answering the following questions: Who are the consumers who buy KRAV products? Is purchasing behaviour related to socio-demographic factors like age, gender, education or income level? What motivates consumers’ willingness to pay more for organic products? To answer these questions we carried out a quantitative survey at a hypermarket in Helsingborg and found that, although income is of some importance to buying behaviour, it is not the defining factor. What appears to be more crucial than income is the perceived benefit consumers receive when buying KRAV products.}},
author = {{Becker, Tony and Bengtsson, Anna and Evaldsson, Allyson}},
language = {{eng}},
note = {{Student Paper}},
title = {{KRAV - the missing link between attitude and behaviour}},
year = {{2005}},
}