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The Challenges of Scandinavian Destination Marketing Organizations

Shwan, Arian; Dahlsjö, Jonas and Kiessling, Martin (2009)
Department of Service Management and Service Studies
Abstract
In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. While having different premises and resources, they do not always experience the same challenges. Hence, it proves crucial to go further into the subject and examine if a generalization of DMO challenges are apparent in a... (More)
In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. While having different premises and resources, they do not always experience the same challenges. Hence, it proves crucial to go further into the subject and examine if a generalization of DMO challenges are apparent in a wider context. (Less)
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author
Shwan, Arian; Dahlsjö, Jonas and Kiessling, Martin
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
destination marketing organizations, challenges, place marketing, Tourism, Turism, Market study, Marknadsanalys
language
English
id
1354798
date added to LUP
2009-02-20 00:00:00
date last changed
2018-10-18 10:03:56
@misc{1354798,
  abstract     = {In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. While having different premises and resources, they do not always experience the same challenges. Hence, it proves crucial to go further into the subject and examine if a generalization of DMO challenges are apparent in a wider context.},
  author       = {Shwan, Arian and Dahlsjö, Jonas and Kiessling, Martin},
  keyword      = {destination marketing organizations,challenges,place marketing,Tourism,Turism,Market study,Marknadsanalys},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Challenges of Scandinavian Destination Marketing Organizations},
  year         = {2009},
}