The Challenges of Scandinavian Destination Marketing Organizations
(2009)Department of Service Studies
- Abstract
- In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. While having different premises and resources, they do not always experience the same challenges. Hence, it proves crucial to go further into the subject and examine if a generalization of DMO challenges are apparent in a... (More)
- In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. While having different premises and resources, they do not always experience the same challenges. Hence, it proves crucial to go further into the subject and examine if a generalization of DMO challenges are apparent in a wider context. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1354798
- author
- Shwan, Arian ; Dahlsjö, Jonas and Kiessling, Martin
- supervisor
- organization
- year
- 2009
- type
- M2 - Bachelor Degree
- subject
- keywords
- destination marketing organizations, challenges, place marketing, Tourism, Turism, Market study, Marknadsanalys
- language
- English
- id
- 1354798
- date added to LUP
- 2009-02-20 00:00:00
- date last changed
- 2018-10-18 10:03:56
@misc{1354798,
abstract = {{In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. While having different premises and resources, they do not always experience the same challenges. Hence, it proves crucial to go further into the subject and examine if a generalization of DMO challenges are apparent in a wider context.}},
author = {{Shwan, Arian and Dahlsjö, Jonas and Kiessling, Martin}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Challenges of Scandinavian Destination Marketing Organizations}},
year = {{2009}},
}