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Genusjakten - En studie om hur genus förmedlas i Svenska Barn- och Ungdomstidningar

Klevenstål, Anna and Klug, Ann-Marie (2004)
School of Social Work
Abstract
The purpose of this study has been to describe and analyse how gender is represented and passed on in 12 Swedish child- and youth magazines. We put focus on three different arias; how gender roles were passed on, which kind of problems girls and boys were ascribed and how sexuality was represented. We chose to do a qualitative study of the magazines using 11 theme questions. Our study showed that gender roles in theese magazines were mostly represented in a stereotypic way. Girls were described as focused on their appearance, relation oriented and often taking a passive role. Boys were ascribed attributes as activity, rationality, violence and criminality. Girls were ascribed problems with appearance in relation to their body and... (More)
The purpose of this study has been to describe and analyse how gender is represented and passed on in 12 Swedish child- and youth magazines. We put focus on three different arias; how gender roles were passed on, which kind of problems girls and boys were ascribed and how sexuality was represented. We chose to do a qualitative study of the magazines using 11 theme questions. Our study showed that gender roles in theese magazines were mostly represented in a stereotypic way. Girls were described as focused on their appearance, relation oriented and often taking a passive role. Boys were ascribed attributes as activity, rationality, violence and criminality. Girls were ascribed problems with appearance in relation to their body and relationship problems. Boys problems were related to competitions and a fear of being looked upon as physically and mentally week by the surrounding environment. Women were objectified in a high degree and their bodies shown undressed and exploited in a commercial use as were their sexuality, often with a hint to pornography. When men were portrayed as objects in relation to their sexuality the hint was instead directed towards fitness. (Less)
Please use this url to cite or link to this publication:
author
Klevenstål, Anna and Klug, Ann-Marie
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
Social problems and welfare, national insurance, Sociala problem, social välfärd, socialförsäkring
language
Swedish
id
1357886
date added to LUP
2004-11-08
date last changed
2004-11-08
@misc{1357886,
  abstract     = {The purpose of this study has been to describe and analyse how gender is represented and passed on in 12 Swedish child- and youth magazines. We put focus on three different arias; how gender roles were passed on, which kind of problems girls and boys were ascribed and how sexuality was represented. We chose to do a qualitative study of the magazines using 11 theme questions. Our study showed that gender roles in theese magazines were mostly represented in a stereotypic way. Girls were described as focused on their appearance, relation oriented and often taking a passive role. Boys were ascribed attributes as activity, rationality, violence and criminality. Girls were ascribed problems with appearance in relation to their body and relationship problems. Boys problems were related to competitions and a fear of being looked upon as physically and mentally week by the surrounding environment. Women were objectified in a high degree and their bodies shown undressed and exploited in a commercial use as were their sexuality, often with a hint to pornography. When men were portrayed as objects in relation to their sexuality the hint was instead directed towards fitness.},
  author       = {Klevenstål, Anna and Klug, Ann-Marie},
  keyword      = {Social problems and welfare, national insurance,Sociala problem, social välfärd, socialförsäkring},
  language     = {swe},
  note         = {Student Paper},
  title        = {Genusjakten - En studie om hur genus förmedlas i Svenska Barn- och Ungdomstidningar},
  year         = {2004},
}