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Butiksföretagens syn på kundvärde - när innovationer introduceras

Söderström, Ellinor and Rothenberg, Linnéa (2009)
Department of Service Management and Service Studies
Abstract
The purpos was "to map retailers view customers and their value creation process when introducing innovations" The conclusions are that retailers doesn’t have as much knowledge of consumers’ value creating processes as they say they have. As a result innovations continuously need to be introduced and modified to create value for customers and stand out in competition.
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author
Söderström, Ellinor and Rothenberg, Linnéa
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
kundvärde, kunskap om kunden, innovation, cue, Management of enterprises, Företagsledning, management
language
Swedish
id
1436565
date added to LUP
2009-06-12 00:00:00
date last changed
2018-10-18 10:05:40
@misc{1436565,
  abstract     = {The purpos was "to map retailers view customers and their value creation process when introducing innovations" The conclusions are that retailers doesn’t have as much knowledge of consumers’ value creating processes as they say they have. As a result innovations continuously need to be introduced and modified to create value for customers and stand out in competition.},
  author       = {Söderström, Ellinor and Rothenberg, Linnéa},
  keyword      = {kundvärde,kunskap om kunden,innovation,cue,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Butiksföretagens syn på kundvärde - när innovationer introduceras},
  year         = {2009},
}