Butiksföretagens syn på kundvärde - när innovationer introduceras
(2009)Department of Service Studies
- Abstract
- The purpos was "to map retailers view customers and their value creation process when introducing innovations" The conclusions are that retailers doesn’t have as much knowledge of consumers’ value creating processes as they say they have. As a result innovations continuously need to be introduced and modified to create value for customers and stand out in competition.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1436565
- author
- Söderström, Ellinor and Rothenberg, Linnéa
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- kundvärde, kunskap om kunden, innovation, cue, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1436565
- date added to LUP
- 2009-06-12 00:00:00
- date last changed
- 2018-10-18 10:05:40
@misc{1436565,
abstract = {{The purpos was "to map retailers view customers and their value creation process when introducing innovations" The conclusions are that retailers doesn’t have as much knowledge of consumers’ value creating processes as they say they have. As a result innovations continuously need to be introduced and modified to create value for customers and stand out in competition.}},
author = {{Söderström, Ellinor and Rothenberg, Linnéa}},
language = {{swe}},
note = {{Student Paper}},
title = {{Butiksföretagens syn på kundvärde - när innovationer introduceras}},
year = {{2009}},
}