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The decay and rise of a new strategy: A case study of the Effect of Financial Crisis on a company´s strategy

Da Costa, Marcus and Nilsson, Markus (2009)
Department of Business Administration
Abstract
Problem: More information is needed on how a company can overcome hardship during stormy business cycles. Appropriate management strategies on how to get the business going as the dust settles is essential in order for a company to sustain on the market. Management in any recession is difficult, especially in today´s turmoil. Nonetheless, corporate strategic renewal is needed to mitigate the risk of default and optimize management of the company. The question is what should the company do in order to keep the resilience up? Purpose: To explain the factors of corporate renewal that will affect the strategy in a positive way, from a theoretical and empirical point of view. This is done by identifying the factors affecting a company´s... (More)
Problem: More information is needed on how a company can overcome hardship during stormy business cycles. Appropriate management strategies on how to get the business going as the dust settles is essential in order for a company to sustain on the market. Management in any recession is difficult, especially in today´s turmoil. Nonetheless, corporate strategic renewal is needed to mitigate the risk of default and optimize management of the company. The question is what should the company do in order to keep the resilience up? Purpose: To explain the factors of corporate renewal that will affect the strategy in a positive way, from a theoretical and empirical point of view. This is done by identifying the factors affecting a company´s strategy during the process of renewing the strategy. Methodology: This thesis utilizes the abductive research method with a positivistic philosophical approach. Conclusion: The factors; uncertainty, leadership, change, adaption and information, are essential while renewing a strategy during a company´s crisis. (Less)
Please use this url to cite or link to this publication:
author
Da Costa, Marcus and Nilsson, Markus
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Strategy, recession, credit crunch, crisis, renewal, Management of enterprises, Företagsledning, management
language
Swedish
id
1437449
date added to LUP
2009-06-03 00:00:00
date last changed
2012-04-02 17:24:52
@misc{1437449,
  abstract     = {Problem: More information is needed on how a company can overcome hardship during stormy business cycles. Appropriate management strategies on how to get the business going as the dust settles is essential in order for a company to sustain on the market. Management in any recession is difficult, especially in today´s turmoil. Nonetheless, corporate strategic renewal is needed to mitigate the risk of default and optimize management of the company. The question is what should the company do in order to keep the resilience up? Purpose: To explain the factors of corporate renewal that will affect the strategy in a positive way, from a theoretical and empirical point of view. This is done by identifying the factors affecting a company´s strategy during the process of renewing the strategy. Methodology: This thesis utilizes the abductive research method with a positivistic philosophical approach. Conclusion: The factors; uncertainty, leadership, change, adaption and information, are essential while renewing a strategy during a company´s crisis.},
  author       = {Da Costa, Marcus and Nilsson, Markus},
  keyword      = {Strategy,recession,credit crunch,crisis,renewal,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {The decay and rise of a new strategy: A case study of the Effect of Financial Crisis on a company´s strategy},
  year         = {2009},
}