Consumer’s Sense-Making in the Current Economic Crisis The exploration of the dialectical relationship between the consumer and marketer
(2009)Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1437548
- author
- Schmidt, Claudia ; Sledsens, Sheila and Mccoy, Maija
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- consumption, consumer sense-making, dialectical framework, economic crisis, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1437548
- date added to LUP
- 2009-06-01 00:00:00
- date last changed
- 2012-04-02 17:23:08
@misc{1437548,
author = {{Schmidt, Claudia and Sledsens, Sheila and Mccoy, Maija}},
language = {{swe}},
note = {{Student Paper}},
title = {{Consumer’s Sense-Making in the Current Economic Crisis The exploration of the dialectical relationship between the consumer and marketer}},
year = {{2009}},
}