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Consumer’s Sense-Making in the Current Economic Crisis The exploration of the dialectical relationship between the consumer and marketer

Schmidt, Claudia; Sledsens, Sheila and Mccoy, Maija (2009)
Department of Business Administration
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author
Schmidt, Claudia; Sledsens, Sheila and Mccoy, Maija
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
consumption, consumer sense-making, dialectical framework, economic crisis, Management of enterprises, Företagsledning, management
language
Swedish
id
1437548
date added to LUP
2009-06-01 00:00:00
date last changed
2012-04-02 17:23:08
@misc{1437548,
  author       = {Schmidt, Claudia and Sledsens, Sheila and Mccoy, Maija},
  keyword      = {consumption,consumer sense-making,dialectical framework,economic crisis,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Consumer’s Sense-Making in the Current Economic Crisis The exploration of the dialectical relationship between the consumer and marketer},
  year         = {2009},
}