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How to become the Leader of the Mobile Telecom Industry

Pålsson, Johan and Petersson, Sandra (2009)
Department of Business Administration
Abstract
Five main observations have been made. First, the integration is likely to continue within the mobile telecom industry. Second, the value creation process will change significantly during the next few years. Third, the operators must reinvent their position in the value chain to maintain high profitability. Fourth, ecosystem keystones will capture most of the value. Fifth, flexibility will become even more important in the future. Both horizontal and vertical integration makes the companies larger and less flexible, which in turn makes it more difficult for them to adapt to the market and the rapidly changing consumer needs. However, it is through size, integration and cooperations that a company can take a keystone advantage position. To... (More)
Five main observations have been made. First, the integration is likely to continue within the mobile telecom industry. Second, the value creation process will change significantly during the next few years. Third, the operators must reinvent their position in the value chain to maintain high profitability. Fourth, ecosystem keystones will capture most of the value. Fifth, flexibility will become even more important in the future. Both horizontal and vertical integration makes the companies larger and less flexible, which in turn makes it more difficult for them to adapt to the market and the rapidly changing consumer needs. However, it is through size, integration and cooperations that a company can take a keystone advantage position. To become a so called keystone, and be able to capture most of the value created within the industry, it is important to have the customer in focus and apply co-creation and the customers-as-innovators approach. By taking in the consumer early in a product development process, the risk of losing flexibility to changing consumer needs can be reduced. Currently, it is the operators and the mobile phone brands that are competing for the position as keystone within the mobile telecom industry. (Less)
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author
Pålsson, Johan and Petersson, Sandra
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management of enterprises, future, applications, mobile content, value capture, value conversion, value creation, industry configuration, Mobile telecommunication, mobile phones, Företagsledning, management
language
Swedish
id
1458953
date added to LUP
2009-05-19 00:00:00
date last changed
2012-04-02 17:35:33
@misc{1458953,
  abstract     = {Five main observations have been made. First, the integration is likely to continue within the mobile telecom industry. Second, the value creation process will change significantly during the next few years. Third, the operators must reinvent their position in the value chain to maintain high profitability. Fourth, ecosystem keystones will capture most of the value. Fifth, flexibility will become even more important in the future. Both horizontal and vertical integration makes the companies larger and less flexible, which in turn makes it more difficult for them to adapt to the market and the rapidly changing consumer needs. However, it is through size, integration and cooperations that a company can take a keystone advantage position. To become a so called keystone, and be able to capture most of the value created within the industry, it is important to have the customer in focus and apply co-creation and the customers-as-innovators approach. By taking in the consumer early in a product development process, the risk of losing flexibility to changing consumer needs can be reduced. Currently, it is the operators and the mobile phone brands that are competing for the position as keystone within the mobile telecom industry.},
  author       = {Pålsson, Johan and Petersson, Sandra},
  keyword      = {Management of enterprises,future,applications,mobile content,value capture,value conversion,value creation,industry configuration,Mobile telecommunication,mobile phones,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {How to become the Leader of the Mobile Telecom Industry},
  year         = {2009},
}