Hur kan Vägverket kommunicera för att göra en webbtjänst mer känd och använd bland unga människor?
(2009)Department of Strategic Communication
- Abstract
- Abstract
Being a public authority, as the Swedish Vägverket, includes communication with youth.
A lot of research is done concerning youth and its life conditions – they are the future and
thereby important to understand. A common goal for public authorities of today is to
cooperate to create more value for the citizen. The web service Körkortsportalen is a
result of that. The research questions are focusing on youth and are as follow; what is the
picture of Vägverket among youth? How can Vägverket communicate with youth in
order to make Körkortsportalen more known and used?
A qualitative method is used and carried out through interviews with 20 students at high
schools in Helsingborg, Scania. A long with this, secondary material... (More) - Abstract
Being a public authority, as the Swedish Vägverket, includes communication with youth.
A lot of research is done concerning youth and its life conditions – they are the future and
thereby important to understand. A common goal for public authorities of today is to
cooperate to create more value for the citizen. The web service Körkortsportalen is a
result of that. The research questions are focusing on youth and are as follow; what is the
picture of Vägverket among youth? How can Vägverket communicate with youth in
order to make Körkortsportalen more known and used?
A qualitative method is used and carried out through interviews with 20 students at high
schools in Helsingborg, Scania. A long with this, secondary material is applied in order to
understand media preferences and media usage among youth.
The result shows that areas within the communication regarding Körkortsportalen can be
further developed. The main conclusion is relationship building – face to face and via the
concept of Customer Relationship Management (CRM). (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1465278
- author
- Henriksson, Gertrud
- supervisor
- organization
- year
- 2009
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- public authority, social marketing, youth, vägverket, crm, target group analysis
- language
- Swedish
- id
- 1465278
- date added to LUP
- 2009-08-20 00:00:00
- date last changed
- 2018-10-18 10:07:39
@misc{1465278, abstract = {{Abstract Being a public authority, as the Swedish Vägverket, includes communication with youth. A lot of research is done concerning youth and its life conditions – they are the future and thereby important to understand. A common goal for public authorities of today is to cooperate to create more value for the citizen. The web service Körkortsportalen is a result of that. The research questions are focusing on youth and are as follow; what is the picture of Vägverket among youth? How can Vägverket communicate with youth in order to make Körkortsportalen more known and used? A qualitative method is used and carried out through interviews with 20 students at high schools in Helsingborg, Scania. A long with this, secondary material is applied in order to understand media preferences and media usage among youth. The result shows that areas within the communication regarding Körkortsportalen can be further developed. The main conclusion is relationship building – face to face and via the concept of Customer Relationship Management (CRM).}}, author = {{Henriksson, Gertrud}}, language = {{swe}}, note = {{Student Paper}}, title = {{Hur kan Vägverket kommunicera för att göra en webbtjänst mer känd och använd bland unga människor?}}, year = {{2009}}, }