Teori om praktik tur och retur? – En studie om hur Ving arbetar med att internt kommunicera med sina medarbetare.
(2009)Department of Strategic Communication
- Abstract
- Abstract Issue: Theories of how to use communication tools and what underlying strategies should be are many, but why do we not know how a successful organization values these tools and how they make these strategies into action? Purpose: The purpose of this essay is to expose how a large, decentralized and successful organization is using internal communications, and how they communicate organizational values to their employees, that is, a theory of practice. Method: This research is based on qualitative interviews & qualitative content analysis. In order to analyze the empirical material I have used a theoretical model containing several consolidate communication theories. Conclusions: My conclusions are that Vings strategies and ideas... (More)
- Abstract Issue: Theories of how to use communication tools and what underlying strategies should be are many, but why do we not know how a successful organization values these tools and how they make these strategies into action? Purpose: The purpose of this essay is to expose how a large, decentralized and successful organization is using internal communications, and how they communicate organizational values to their employees, that is, a theory of practice. Method: This research is based on qualitative interviews & qualitative content analysis. In order to analyze the empirical material I have used a theoretical model containing several consolidate communication theories. Conclusions: My conclusions are that Vings strategies and ideas are like several of the most current communication theories, but their practical work is limiting the ability of, for example, dialogue and sense making. Keywords: Internal communications, value based communications, employee roles, sense making, one-way and two-way communications. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1465297
- author
- Nilsson, Dennis
- supervisor
- organization
- year
- 2009
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- internkommunikation, medarbetarroller, envägs- och tvåvägskommunikation, meningsskapande, värderingskommunikation, kommunikationskanaler
- language
- Swedish
- id
- 1465297
- date added to LUP
- 2009-08-20 00:00:00
- date last changed
- 2018-10-18 10:07:43
@misc{1465297,
abstract = {{Abstract Issue: Theories of how to use communication tools and what underlying strategies should be are many, but why do we not know how a successful organization values these tools and how they make these strategies into action? Purpose: The purpose of this essay is to expose how a large, decentralized and successful organization is using internal communications, and how they communicate organizational values to their employees, that is, a theory of practice. Method: This research is based on qualitative interviews & qualitative content analysis. In order to analyze the empirical material I have used a theoretical model containing several consolidate communication theories. Conclusions: My conclusions are that Vings strategies and ideas are like several of the most current communication theories, but their practical work is limiting the ability of, for example, dialogue and sense making. Keywords: Internal communications, value based communications, employee roles, sense making, one-way and two-way communications.}},
author = {{Nilsson, Dennis}},
language = {{swe}},
note = {{Student Paper}},
title = {{Teori om praktik tur och retur? – En studie om hur Ving arbetar med att internt kommunicera med sina medarbetare.}},
year = {{2009}},
}