Advanced

Destination Serbien - En studie angående trafikinfrastrukturens påverkan på platsutveckling

Boström Hult, Anna; Hasslund, Jennifer and Gotthold, Carolina (2009)
Department of Service Management and Service Studies
Abstract
The aim of this thesis is to evaluate the roll of transport infrastructure within place marketing in a post communist country. A field study of Serbia will illustrate the research. An empiric study seemed required to complement the theories. The reason for doing the field study in Serbia is the interesting history in this post communist country. Primary material was collected through interviews with key persons in Serbia and observations of the country. The main theories for this study are focusing on place marketing and infrastructure and the complications and consequences these theories explain. After analyzing the theories and empirics we can proclaim that the importance of international actors is major for the transport infrastructure... (More)
The aim of this thesis is to evaluate the roll of transport infrastructure within place marketing in a post communist country. A field study of Serbia will illustrate the research. An empiric study seemed required to complement the theories. The reason for doing the field study in Serbia is the interesting history in this post communist country. Primary material was collected through interviews with key persons in Serbia and observations of the country. The main theories for this study are focusing on place marketing and infrastructure and the complications and consequences these theories explain. After analyzing the theories and empirics we can proclaim that the importance of international actors is major for the transport infrastructure development. The analyze indicates that a big amount of tourists is important for the economy in post communist countries but it also indicates that increasing numbers of tourist could be harmful for the destination image. (Less)
Please use this url to cite or link to this publication:
author
Boström Hult, Anna; Hasslund, Jennifer and Gotthold, Carolina
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
platsutveckling, infrastruktur, transport, aktörer, samarbete, serbien, Tourism, Turism, Market study, Marknadsanalys
language
Swedish
id
1470816
date added to LUP
2009-09-02 00:00:00
date last changed
2018-10-18 10:09:05
@misc{1470816,
  abstract     = {The aim of this thesis is to evaluate the roll of transport infrastructure within place marketing in a post communist country. A field study of Serbia will illustrate the research. An empiric study seemed required to complement the theories. The reason for doing the field study in Serbia is the interesting history in this post communist country. Primary material was collected through interviews with key persons in Serbia and observations of the country. The main theories for this study are focusing on place marketing and infrastructure and the complications and consequences these theories explain. After analyzing the theories and empirics we can proclaim that the importance of international actors is major for the transport infrastructure development. The analyze indicates that a big amount of tourists is important for the economy in post communist countries but it also indicates that increasing numbers of tourist could be harmful for the destination image.},
  author       = {Boström Hult, Anna and Hasslund, Jennifer and Gotthold, Carolina},
  keyword      = {platsutveckling,infrastruktur,transport,aktörer,samarbete,serbien,Tourism,Turism,Market study,Marknadsanalys},
  language     = {swe},
  note         = {Student Paper},
  title        = {Destination Serbien - En studie angående trafikinfrastrukturens påverkan på platsutveckling},
  year         = {2009},
}