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Boom...Bust...Bounce: Understanding Morale Through it All. A conceptual model of morale.

Sudin, Denise and Yumol, Fleurdelys (2009)
Department of Business Administration
Abstract
The purpose of this paper is to develop and propose from a social constructivist perspective a dynamic
model for the concept of morale as it exists within two Swedish organizations. The impetus for doing
the study comes from the current emphasis on maintaining or improving morale given the need for
redundancies in the face of an economic recession. Further, to address the claims made that
improvements in morale will result in securing employee loyalty, productivity and engagement that
organizations rely on to continue to be profitable. The study creates a model that outlines a cycle of
morale and posits that morale cannot be managed as a single entity but rather that it must be
conceptualized as it relates to other concepts such as... (More)
The purpose of this paper is to develop and propose from a social constructivist perspective a dynamic
model for the concept of morale as it exists within two Swedish organizations. The impetus for doing
the study comes from the current emphasis on maintaining or improving morale given the need for
redundancies in the face of an economic recession. Further, to address the claims made that
improvements in morale will result in securing employee loyalty, productivity and engagement that
organizations rely on to continue to be profitable. The study creates a model that outlines a cycle of
morale and posits that morale cannot be managed as a single entity but rather that it must be
conceptualized as it relates to other concepts such as leadership, relationships and motivation.
Additionally, the concept of morale cannot be understood outside of the context of the organization
that wishes to make significant changes. Finally, morale is perceived from an individual perspective
but can only be articulated as it exists within the experience of dynamic social interactions. (Less)
Please use this url to cite or link to this publication:
author
Sudin, Denise and Yumol, Fleurdelys
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Employee morale, social constructivism, leadership, motivation., Management of enterprises, Företagsledning, management
language
Swedish
id
1474491
date added to LUP
2009-06-02 00:00:00
date last changed
2012-04-02 17:36:04
@misc{1474491,
  abstract     = {The purpose of this paper is to develop and propose from a social constructivist perspective a dynamic
model for the concept of morale as it exists within two Swedish organizations. The impetus for doing
the study comes from the current emphasis on maintaining or improving morale given the need for
redundancies in the face of an economic recession. Further, to address the claims made that
improvements in morale will result in securing employee loyalty, productivity and engagement that
organizations rely on to continue to be profitable. The study creates a model that outlines a cycle of
morale and posits that morale cannot be managed as a single entity but rather that it must be
conceptualized as it relates to other concepts such as leadership, relationships and motivation.
Additionally, the concept of morale cannot be understood outside of the context of the organization
that wishes to make significant changes. Finally, morale is perceived from an individual perspective
but can only be articulated as it exists within the experience of dynamic social interactions.},
  author       = {Sudin, Denise and Yumol, Fleurdelys},
  keyword      = {Employee morale,social constructivism,leadership,motivation.,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Boom...Bust...Bounce: Understanding Morale Through it All. A conceptual model of morale.},
  year         = {2009},
}