Advanced

Analyzing Key Factors Affecting the Adoption Intentions of 3G Mobile Services in Turkey

Baran, Ezgi (2009)
Department of Economic History
Abstract
Third generation mobile communication standard (3G) is an incremental innovation which follows the prior developments from 1G to 2,5G and provides several services including intranet/extranet access, customized infotainment, multimedia messaging service, internet access, location-based services and rich voice. This study aims to analyze key factors influencing possible 3G acceptance in Turkey, where 3G is expected to be released by July, 2009. This study provides explanations to (1) the significance of the influence of critical factors, adapted from established theories of innovation, on the acceptance of 3G (2) demographic characteristics of the individuals influencing adoption intentions of 3G technologies. In doing so, this study draws... (More)
Third generation mobile communication standard (3G) is an incremental innovation which follows the prior developments from 1G to 2,5G and provides several services including intranet/extranet access, customized infotainment, multimedia messaging service, internet access, location-based services and rich voice. This study aims to analyze key factors influencing possible 3G acceptance in Turkey, where 3G is expected to be released by July, 2009. This study provides explanations to (1) the significance of the influence of critical factors, adapted from established theories of innovation, on the acceptance of 3G (2) demographic characteristics of the individuals influencing adoption intentions of 3G technologies. In doing so, this study draws upon several wellknown theories, namely, technology acceptance model (TAM), the theory of planned behavior (TPB), diffusion of innovation theory and network externalities theory. The study is conducted via an online survey, through which 282 responses are obtained. It uses descriptive statistics and Multinomial Logistic Regression to analyze data and examine the influence of the defined critical factors and demographic characteristics on 3G adoption intentions. (Less)
Please use this url to cite or link to this publication:
author
Baran, Ezgi
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
3G, innovation, adoption, Network externalities, diffusion of innovations, Social and economic history, Ekonomisk och social historia
language
English
id
1474761
date added to LUP
2009-06-28 00:00:00
date last changed
2010-08-03 10:52:42
@misc{1474761,
  abstract     = {Third generation mobile communication standard (3G) is an incremental innovation which follows the prior developments from 1G to 2,5G and provides several services including intranet/extranet access, customized infotainment, multimedia messaging service, internet access, location-based services and rich voice. This study aims to analyze key factors influencing possible 3G acceptance in Turkey, where 3G is expected to be released by July, 2009. This study provides explanations to (1) the significance of the influence of critical factors, adapted from established theories of innovation, on the acceptance of 3G (2) demographic characteristics of the individuals influencing adoption intentions of 3G technologies. In doing so, this study draws upon several wellknown theories, namely, technology acceptance model (TAM), the theory of planned behavior (TPB), diffusion of innovation theory and network externalities theory. The study is conducted via an online survey, through which 282 responses are obtained. It uses descriptive statistics and Multinomial Logistic Regression to analyze data and examine the influence of the defined critical factors and demographic characteristics on 3G adoption intentions.},
  author       = {Baran, Ezgi},
  keyword      = {3G,innovation,adoption,Network externalities,diffusion of innovations,Social and economic history,Ekonomisk och social historia},
  language     = {eng},
  note         = {Student Paper},
  title        = {Analyzing Key Factors Affecting the Adoption Intentions of 3G Mobile Services in Turkey},
  year         = {2009},
}