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Internal and external drivers of Corporate Social Performance in developing countries - A case study of Tetra Pak India

Wikström, Joakim; Nilsson, Johan and Agnesson Franzén, Andre (2010)
Department of Business Administration
Abstract
Title: Internal and external drivers of corporate social performance in developing countries Seminar date: 2009-01-22 Course: FEKK01, Degree Project Undergraduate level, Business Administration Authors: André Agnesson Franzén, Johan Nilsson, Joakim Wikström Advisor: Gösta Wijk Key words: Corporate social responsibility, Environment, Driving forces, Sustainability, India Purpose: The main purpose of this study is to sketch how a developed country MNC in India utilizes social responsibility activities especially from an environmental perspective and from that point be able to identify elements in the internal and external environment that act as drivers of CSP. Additional, the authors attempt to investigate the trade-off between business and... (More)
Title: Internal and external drivers of corporate social performance in developing countries Seminar date: 2009-01-22 Course: FEKK01, Degree Project Undergraduate level, Business Administration Authors: André Agnesson Franzén, Johan Nilsson, Joakim Wikström Advisor: Gösta Wijk Key words: Corporate social responsibility, Environment, Driving forces, Sustainability, India Purpose: The main purpose of this study is to sketch how a developed country MNC in India utilizes social responsibility activities especially from an environmental perspective and from that point be able to identify elements in the internal and external environment that act as drivers of CSP. Additional, the authors attempt to investigate the trade-off between business and society associated with various CSR initiatives employed by the case company. Methodology: The methodological starting point undertaken is of exploratory nature where the collection of empirical material has been realized in collaboration with the case company, Tetra Pak in India. The primary source of collection consists of interviews conducted in the host country. Theoretical perspectives: The theoretical framework mainly consists of theories and concepts related to drivers of the outcome of CSR. This includes the influence of stakeholders and the firm's internal drivers in terms of value-systems and the ability to integrate social activities into strategy. Empirical foundation: The empirical chapter is based on interviews with respondents at the case company as well as with representatives linked to the social and environmental initiatives executed by the company. Moreover secondary data mainly consisting of public reports and internally assigned material was used as a supplement. Conclusions: The results of the thesis have shown that there exist clear internal and external elements that affect the outcome of MNC’s social initiatives in India. We have also to some extent been able to demonstrate a clear trade-off between the company that we have investigated and society. (Less)
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author
Wikström, Joakim; Nilsson, Johan and Agnesson Franzén, Andre
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
CSR, Tetra Pak, CSP, MNC, Stakeholder, waste management, philantropy, Corporate social responsibility, Environment, Driving forces, Sustainability, India, Management of enterprises, Företagsledning, management
language
Swedish
id
1543499
date added to LUP
2010-01-22 00:00:00
date last changed
2012-04-02 17:59:51
@misc{1543499,
  abstract     = {Title: Internal and external drivers of corporate social performance in developing countries Seminar date: 2009-01-22 Course: FEKK01, Degree Project Undergraduate level, Business Administration Authors: André Agnesson Franzén, Johan Nilsson, Joakim Wikström Advisor: Gösta Wijk Key words: Corporate social responsibility, Environment, Driving forces, Sustainability, India Purpose: The main purpose of this study is to sketch how a developed country MNC in India utilizes social responsibility activities especially from an environmental perspective and from that point be able to identify elements in the internal and external environment that act as drivers of CSP. Additional, the authors attempt to investigate the trade-off between business and society associated with various CSR initiatives employed by the case company. Methodology: The methodological starting point undertaken is of exploratory nature where the collection of empirical material has been realized in collaboration with the case company, Tetra Pak in India. The primary source of collection consists of interviews conducted in the host country. Theoretical perspectives: The theoretical framework mainly consists of theories and concepts related to drivers of the outcome of CSR. This includes the influence of stakeholders and the firm's internal drivers in terms of value-systems and the ability to integrate social activities into strategy. Empirical foundation: The empirical chapter is based on interviews with respondents at the case company as well as with representatives linked to the social and environmental initiatives executed by the company. Moreover secondary data mainly consisting of public reports and internally assigned material was used as a supplement. Conclusions: The results of the thesis have shown that there exist clear internal and external elements that affect the outcome of MNC’s social initiatives in India. We have also to some extent been able to demonstrate a clear trade-off between the company that we have investigated and society.},
  author       = {Wikström, Joakim and Nilsson, Johan and Agnesson Franzén, Andre},
  keyword      = {CSR,Tetra Pak,CSP,MNC,Stakeholder,waste management,philantropy,Corporate social responsibility,Environment,Driving forces,Sustainability,India,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Internal and external drivers of Corporate Social Performance in developing countries - A case study of Tetra Pak India},
  year         = {2010},
}