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Användbarhet i CRM-system: Visualisering av kundbild

Andersson, Markus LU and Tornberg, Manne (2009) KOGM11 20091
Cognitive Science
Abstract
An ecient and useful CRM system requires that all concerned parts of a
company use it frequently. For this goal to be reached, the system has to be intuitive, simple and support the user-tasks. Our work focused on creating a model of how visualization of costumers could be done, how it should be measured and how this could be integrated in Lundalogik's CRM system, Lime. During the whole project usability was a keyword and was considered during all stages of the evaluation, implementation and testing. User surveys were conducted to understand how the end-users work with Lime.
The surveys resulted in visualizations, rules, prototypes and guidelines of
how future work with Lime should progress to take one step closer to the
user.
Please use this url to cite or link to this publication:
author
Andersson, Markus LU and Tornberg, Manne
supervisor
organization
course
KOGM11 20091
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Visualisation, Prototypes, CRM, Usability, Customer Relations
language
Swedish
id
1578353
date added to LUP
2010-04-22 12:30:11
date last changed
2016-02-02 20:19:01
@misc{1578353,
  abstract     = {An ecient and useful CRM system requires that all concerned parts of a
company use it frequently. For this goal to be reached, the system has to be intuitive, simple and support the user-tasks. Our work focused on creating a model of how visualization of costumers could be done, how it should be measured and how this could be integrated in Lundalogik's CRM system, Lime. During the whole project usability was a keyword and was considered during all stages of the evaluation, implementation and testing. User surveys were conducted to understand how the end-users work with Lime.
The surveys resulted in visualizations, rules, prototypes and guidelines of
how future work with Lime should progress to take one step closer to the
user.},
  author       = {Andersson, Markus and Tornberg, Manne},
  keyword      = {Visualisation,Prototypes,CRM,Usability,Customer Relations},
  language     = {swe},
  note         = {Student Paper},
  title        = {Användbarhet i CRM-system: Visualisering av kundbild},
  year         = {2009},
}