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Employer Branding

Gotthold, Carolina; Lundquist, Charlotte and Albinsson, Pia (2010)
Department of Service Management and Service Studies
Abstract
Regarding the changes in today's generation we can see that a problem with the theories of internal and external marketing is the lacks of ideas about how companies can act when an employee leave the company. We believe that there is a need for other ideas on how to maintain relationships with former employees. The aim of this thesis is to describe and analyze if and how ideas about employer branding may contribute to a company´s internal and external marketing. The approach of this thesis is organized in chapters based on our choices in terms of theory, empiricism and analysis. We have used researchers, employer branding consultants, and service companies that represents our chosen subjects, in order to answer our purpose. Employer... (More)
Regarding the changes in today's generation we can see that a problem with the theories of internal and external marketing is the lacks of ideas about how companies can act when an employee leave the company. We believe that there is a need for other ideas on how to maintain relationships with former employees. The aim of this thesis is to describe and analyze if and how ideas about employer branding may contribute to a company´s internal and external marketing. The approach of this thesis is organized in chapters based on our choices in terms of theory, empiricism and analysis. We have used researchers, employer branding consultants, and service companies that represents our chosen subjects, in order to answer our purpose. Employer branding is a long term process which deals with internal and external factors in a company before, during and after an employee's employment. Employer branding extends the relationship with its employees by cultivating relations before, during and after an employment. Employer branding creates part-time marketers for life
Key words:Employer branding, internal marketing and external marketing (Less)
Please use this url to cite or link to this publication:
author
Gotthold, Carolina; Lundquist, Charlotte and Albinsson, Pia
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
employer branding, intern marknadsföring, extern marknadsföring
language
Swedish
id
1613573
date added to LUP
2010-06-09 00:00:00
date last changed
2018-10-18 10:11:00
@misc{1613573,
  abstract     = {Regarding the changes in today's generation we can see that a problem with the theories of internal and external marketing is the lacks of ideas about how companies can act when an employee leave the company. We believe that there is a need for other ideas on how to maintain relationships with former employees. The aim of this thesis is to describe and analyze if and how ideas about employer branding may contribute to a company´s internal and external marketing. The approach of this thesis is organized in chapters based on our choices in terms of theory, empiricism and analysis. We have used researchers, employer branding consultants, and service companies that represents our chosen subjects, in order to answer our purpose. Employer branding is a long term process which deals with internal and external factors in a company before, during and after an employee's employment. Employer branding extends the relationship with its employees by cultivating relations before, during and after an employment. Employer branding creates part-time marketers for life
Key words:Employer branding, internal marketing and external marketing},
  author       = {Gotthold, Carolina and Lundquist, Charlotte and Albinsson, Pia},
  keyword      = {employer branding,intern marknadsföring,extern marknadsföring},
  language     = {swe},
  note         = {Student Paper},
  title        = {Employer Branding},
  year         = {2010},
}