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Överkonsumtion Upplevelser och Identitetsskapande

Eriksson, Louise and Hedestad, Sophie (2010)
Department of Business Administration
Abstract
The purpose, of this degree project, is to make a detailed analysis of how young consumers experience overconsumption as a phenomenon. We also aim to understand how overconsumption can be a part of the consumer’s identity making process. We have managed qualitative, interviews with eight respondents in the ages 20-30 years. The interviews have been semi-structured and based on dialogue, where the respondents could talk free and give depletive detailed answers. The interviews have been implemented in support of an interview guide. During the interviews we also introduced related questions and subjects. The respondents have various backgrounds, dwelling places and occupations, three of the respondents where female and five of them where... (More)
The purpose, of this degree project, is to make a detailed analysis of how young consumers experience overconsumption as a phenomenon. We also aim to understand how overconsumption can be a part of the consumer’s identity making process. We have managed qualitative, interviews with eight respondents in the ages 20-30 years. The interviews have been semi-structured and based on dialogue, where the respondents could talk free and give depletive detailed answers. The interviews have been implemented in support of an interview guide. During the interviews we also introduced related questions and subjects. The respondents have various backgrounds, dwelling places and occupations, three of the respondents where female and five of them where male. We transcribed the interviews to a written text and then used it as an empirical foundation in our analysis and conclusions. We use Costumer Culture Theory when analyzing our empirical foundation, we also apply a frame of references witch concern identity making. We have chosen theories that can help strengthen our analysis and conclusion and also help us contribute to science. The experience of overconsumption and the attitude toward overconsumption, as phenomenon, varies among the respondents. A clear majority of the respondents consider the concept of overconsumption as negative. The respondents describe the concept of overconsumption as connected to both a loss of control and a sense of guilt, but they also connect the concept to it is also connected to awareness and social acceptance. The conclusion of our analysis is that overconsumption, or the absence of overconsumption, indicate a meaning for the consumers identity making process. (Less)
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author
Eriksson, Louise and Hedestad, Sophie
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
Överkonsumtion, Konsumentperspektiv, Upplevelser, Identitetsskapande, Konsumtionskulturteori, Management of enterprises, Företagsledning, management
language
Swedish
id
1628152
date added to LUP
2010-06-02 00:00:00
date last changed
2012-04-02 18:24:03
@misc{1628152,
  abstract     = {The purpose, of this degree project, is to make a detailed analysis of how young consumers experience overconsumption as a phenomenon. We also aim to understand how overconsumption can be a part of the consumer’s identity making process. We have managed qualitative, interviews with eight respondents in the ages 20-30 years. The interviews have been semi-structured and based on dialogue, where the respondents could talk free and give depletive detailed answers. The interviews have been implemented in support of an interview guide. During the interviews we also introduced related questions and subjects. The respondents have various	backgrounds,	dwelling	places and occupations, three of the respondents where female and five of them where male. We transcribed the interviews to a written text and then used it as an empirical foundation in our	analysis and conclusions. We use Costumer Culture Theory when analyzing our empirical foundation, we also apply a frame of references witch concern identity making. We have chosen theories that can help strengthen our analysis and conclusion and also help us contribute to science. The experience of overconsumption and the attitude toward overconsumption, as phenomenon, varies among the respondents. A clear majority of the respondents	consider	the	concept	of overconsumption as negative. The respondents describe the concept of overconsumption as connected to both a loss of control and a sense of guilt, but they also connect the concept to it is also connected to awareness and social acceptance. The conclusion of our analysis is that overconsumption, or the absence of overconsumption, indicate a meaning for the consumers identity making process.},
  author       = {Eriksson, Louise and Hedestad, Sophie},
  keyword      = {Överkonsumtion,Konsumentperspektiv,Upplevelser,Identitetsskapande,Konsumtionskulturteori,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Överkonsumtion Upplevelser och Identitetsskapande},
  year         = {2010},
}