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Walking the Walk and Talking the Talk: A Case Study of Organizational Identity Dynamics at Sparbanken Gripen

Sandgren, Veronica and Hodgetts, Heather (2010)
Department of Business Administration
Abstract
Purpose: The purpose of our study is to further the understanding of the dynamics between organizational identity, culture and image, and the role of HR in this dynamic. Theoretical Model: Our own conceptual understanding of the Organizational Identity Dynamics Model as put forwards by Hatch and Schultz (2002) Empirical Foundation: Our empirical material was gathered through semi-structured interviews with employees, HR representatives, and managers at the site of the case organization, Sparbanken Gripen Summary of Findings: From the empirical material we have expanded on the understanding of the Organizational Identity Dynamics Model (Hatch and Schultz 2002), arguing that it the framework has previously neglected the feasibility of the... (More)
Purpose: The purpose of our study is to further the understanding of the dynamics between organizational identity, culture and image, and the role of HR in this dynamic. Theoretical Model: Our own conceptual understanding of the Organizational Identity Dynamics Model as put forwards by Hatch and Schultz (2002) Empirical Foundation: Our empirical material was gathered through semi-structured interviews with employees, HR representatives, and managers at the site of the case organization, Sparbanken Gripen Summary of Findings: From the empirical material we have expanded on the understanding of the Organizational Identity Dynamics Model (Hatch and Schultz 2002), arguing that it the framework has previously neglected the feasibility of the simultaneous occurrence of the model’s dysfunctionalities (narcissism and loss of culture). (Less)
Please use this url to cite or link to this publication:
author
Sandgren, Veronica and Hodgetts, Heather
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Organizational identity, organizational culture, organizational image, resistance, cynicism, human resource management, Management of enterprises, Företagsledning, management
language
Swedish
id
1644406
date added to LUP
2010-06-03 00:00:00
date last changed
2012-04-02 18:24:28
@misc{1644406,
  abstract     = {Purpose: The purpose of our study is to further the understanding of the dynamics between organizational identity, culture and image, and the role of HR in this dynamic. Theoretical Model: Our own conceptual understanding of the Organizational Identity Dynamics Model as put forwards by Hatch and Schultz (2002) Empirical Foundation: Our empirical material was gathered through semi-structured interviews with employees, HR representatives, and managers at the site of the case organization, Sparbanken Gripen Summary of Findings: From the empirical material we have expanded on the understanding of the Organizational Identity Dynamics Model (Hatch and Schultz 2002), arguing that it the framework has previously neglected the feasibility of the simultaneous occurrence of the model’s dysfunctionalities (narcissism and loss of culture).},
  author       = {Sandgren, Veronica and Hodgetts, Heather},
  keyword      = {Organizational identity,organizational culture,organizational image,resistance,cynicism,human resource management,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Walking the Walk and Talking the Talk: A Case Study of Organizational Identity Dynamics at Sparbanken Gripen},
  year         = {2010},
}