Estimating Market Penetration of Multi-Industrial Companies on a Global Market
(2010) In Master Thesis in Technology Management FEKP02 20101Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1660498
- author
- Romaeus Bertelman, Karin LU and Singer, Mira
- supervisor
- organization
- alternative title
- A Tool Development through a Case Study of Alfa Laval AB
- course
- FEKP02 20101
- year
- 2010
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Market Penetration, The Proxy-based Market Penetration Tool, Multi-industrial Company, macro-economic data, proxies, industry drivers.
- publication/series
- Master Thesis in Technology Management
- report number
- Nr 198/2010
- ISSN
- 1651-0100
- language
- English
- id
- 1660498
- date added to LUP
- 2010-08-26 09:20:40
- date last changed
- 2010-08-26 09:20:40
@misc{1660498, author = {{Romaeus Bertelman, Karin and Singer, Mira}}, issn = {{1651-0100}}, language = {{eng}}, note = {{Student Paper}}, series = {{Master Thesis in Technology Management}}, title = {{Estimating Market Penetration of Multi-Industrial Companies on a Global Market}}, year = {{2010}}, }