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Barn som konsumenter : en undersökning om företags ansvar utifrån CSR och barnkonventionen

Elheim, Jennie LU (2011) MRSK30 20102
Human Rights Studies
Abstract
In today’s western society which largely evolves around consumption, children play an important role. McDonald´s is a multi-national company which is discussed in this paper on behalf of their advertising, aimed at children. Children take daily part of information from companies who want them to consume their products. The questions is how children’s welfare is affected when they are exposed to advertising and when the products may be harmful for children.
Human rights, specifically the Convention on the Rights of the Child, emphasize Children’s right to special protection. Corporate Social Responsibility is an important concept for companies to take greater responsibility for the society they operate in.
The purpose of this essay is... (More)
In today’s western society which largely evolves around consumption, children play an important role. McDonald´s is a multi-national company which is discussed in this paper on behalf of their advertising, aimed at children. Children take daily part of information from companies who want them to consume their products. The questions is how children’s welfare is affected when they are exposed to advertising and when the products may be harmful for children.
Human rights, specifically the Convention on the Rights of the Child, emphasize Children’s right to special protection. Corporate Social Responsibility is an important concept for companies to take greater responsibility for the society they operate in.
The purpose of this essay is to examine corporation’s responsibility based on the theory of CSR and the Convention on the Rights of the Child when the consumers are children. The conclusion of the essay is that a child as a consumer sometimes is in need of special protection. But in both CSR and the Convention on the Rights of the Child there is an ambiguity of what companies can do for the children. The results also show that the politics need to sort out the exact situation of children as consumers. A greater legal obligation for companies is a necessity when their consumers are children. (Less)
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author
Elheim, Jennie LU
supervisor
organization
course
MRSK30 20102
year
type
M2 - Bachelor Degree
subject
keywords
barnkonventionen, Corporate Social Responsibility, barn, konsumenter, barnets rättigheter, McDonald´s
language
Swedish
id
1759778
date added to LUP
2011-02-07 20:02:37
date last changed
2014-09-04 08:27:53
@misc{1759778,
  abstract     = {In today’s western society which largely evolves around consumption, children play an important role. McDonald´s is a multi-national company which is discussed in this paper on behalf of their advertising, aimed at children. Children take daily part of information from companies who want them to consume their products. The questions is how children’s welfare is affected when they are exposed to advertising and when the products may be harmful for children.
	Human rights, specifically the Convention on the Rights of the Child, emphasize  Children’s right to special protection. Corporate Social Responsibility is an important concept for companies to take greater responsibility for the society they operate in.
	The purpose of this essay is to examine corporation’s responsibility based on the theory of CSR and the Convention on the Rights of the Child when the consumers are children. The conclusion of the essay is that a child as a consumer sometimes is in need of special protection. But in both CSR and the Convention on the Rights of the Child there is an ambiguity of what companies can do for the children. The results also show that the politics need to sort out the exact situation of children as consumers. A greater legal obligation for companies is a necessity when their consumers are children.},
  author       = {Elheim, Jennie},
  keyword      = {barnkonventionen,Corporate Social Responsibility,barn,konsumenter,barnets rättigheter,McDonald´s},
  language     = {swe},
  note         = {Student Paper},
  title        = {Barn som konsumenter : en undersökning om företags ansvar utifrån CSR och barnkonventionen},
  year         = {2011},
}