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Osynligt regelverk. Interpersonell kommunikation i Public Relations

Erneholm, Ingela (2011)
Department of Strategic Communication
Abstract
This master’s thesis in Strategic Communication uses Erving Goffman’s concepts of face and face-work to study interaction patterns in a Public Relations context. The purpose of the master’s thesis is to take a closer look at the role of interpersonal communication in relationship management between an organization and its stakeholders. To be able to do that, the research questions focused on how representatives deal with face-threats in meetings without risking the relationship building process. And also; is there a possibility to use face-work strategically. The method uses interviews to find out how organization representatives deal with face-threats in terms of arrogant or disrespectful behaviour by stakeholders in face-to-face... (More)
This master’s thesis in Strategic Communication uses Erving Goffman’s concepts of face and face-work to study interaction patterns in a Public Relations context. The purpose of the master’s thesis is to take a closer look at the role of interpersonal communication in relationship management between an organization and its stakeholders. To be able to do that, the research questions focused on how representatives deal with face-threats in meetings without risking the relationship building process. And also; is there a possibility to use face-work strategically. The method uses interviews to find out how organization representatives deal with face-threats in terms of arrogant or disrespectful behaviour by stakeholders in face-to-face meetings. The final conclusion of the master’s thesis is that representatives tend to keep good relations by different evasive strategies. Face-work could be used strategically in relationship management by contributing to an increased openness between the organization and its stakeholders. Denna masteruppsats i strategisk kommunikation använder Erving Goffmans begrepp face och face-work för att studera interaktionsmönster i Public Relations. Syftet med uppsatsen är att ta en närmare titt på den roll som interpersonell kommunikation har i relationsbyggandet mellan en organisation och dess intressenter. För att kunna göra det så fokuserade frågeställningarna på hur organisationsrepresentanter hanterar arrogans/respekt i möten och huruvida man kan använda face-work strategiskt. Uppsatsen använder intervjuer för att ta reda på hur representanterna hanterar arrogant eller respektlöst beteende i professionella möten. Masteruppsatsens slutsatser är att representanter verkar upprätthålla goda relationer genom undvikande strategier på möten. Därför borde face-work kunna användas strategiskt i relationship management genom att medvetandegörande undvikandet och på så sätt bidra till en ökad öppenhet mellan organisationen och dess intressenter. (Less)
Please use this url to cite or link to this publication:
author
Erneholm, Ingela
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
public relations, interpersonal communication, goffman, face, face-work, relationship management, interpersonell kommunikation
language
Swedish
id
1764914
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=1705&type=doc
date added to LUP
2011-01-20
date last changed
2014-09-04 08:36:25
@misc{1764914,
  abstract     = {This master’s thesis in Strategic Communication uses Erving Goffman’s concepts of face and face-work to study interaction patterns in a Public Relations context. The purpose of the master’s thesis is to take a closer look at the role of interpersonal communication in relationship management between an organization and its stakeholders. To be able to do that, the research questions focused on how representatives deal with face-threats in meetings without risking the relationship building process. And also; is there a possibility to use face-work strategically. The method uses interviews to find out how organization representatives deal with face-threats in terms of arrogant or disrespectful behaviour by stakeholders in face-to-face meetings. The final conclusion of the master’s thesis is that representatives tend to keep good relations by different evasive strategies. Face-work could be used strategically in relationship management by contributing to an increased openness between the organization and its stakeholders. Denna masteruppsats i strategisk kommunikation använder Erving Goffmans begrepp face och face-work för att studera interaktionsmönster i Public Relations. Syftet med uppsatsen är att ta en närmare titt på den roll som interpersonell kommunikation har i relationsbyggandet mellan en organisation och dess intressenter. För att kunna göra det så fokuserade frågeställningarna på hur organisationsrepresentanter hanterar arrogans/respekt i möten och huruvida man kan använda face-work strategiskt. Uppsatsen använder intervjuer för att ta reda på hur representanterna hanterar arrogant eller respektlöst beteende i professionella möten. Masteruppsatsens slutsatser är att representanter verkar upprätthålla goda relationer genom undvikande strategier på möten. Därför borde face-work kunna användas strategiskt i relationship management genom att medvetandegörande undvikandet och på så sätt bidra till en ökad öppenhet mellan organisationen och dess intressenter.},
  author       = {Erneholm, Ingela},
  keyword      = {public relations,interpersonal communication,goffman,face,face-work,relationship management,interpersonell kommunikation},
  language     = {swe},
  note         = {Student Paper},
  title        = {Osynligt regelverk. Interpersonell kommunikation i Public Relations},
  year         = {2011},
}