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Investigating an Open Source based platform strategy at Sony Ericsson

Ahlgren, Kajsa and Dahlberg, Elin (2008) MIO920
Production Management
Abstract
Purpose: The purpose of the thesis is to investigate whether the future
development of the Digital Home creates incentives for Sony
Ericsson to initiate an Open Source based platform strategy.
Issues: The main issues presented:
To create future scenarios of the Digital Home
environment and describe its ecosystem of consumer
electronics and mobile phones.
To investigate the competitive advantage for Sony
Ericsson to implement an Open Source based platform in
each of these scenarios.
Method: In order to succeed with the purpose, the current market
situation is studied and development trends are identified. A
prediction of the development of the industry is made on the
basis of a Micro Delphi analysis in combination with... (More)
Purpose: The purpose of the thesis is to investigate whether the future
development of the Digital Home creates incentives for Sony
Ericsson to initiate an Open Source based platform strategy.
Issues: The main issues presented:
To create future scenarios of the Digital Home
environment and describe its ecosystem of consumer
electronics and mobile phones.
To investigate the competitive advantage for Sony
Ericsson to implement an Open Source based platform in
each of these scenarios.
Method: In order to succeed with the purpose, the current market
situation is studied and development trends are identified. A
prediction of the development of the industry is made on the
basis of a Micro Delphi analysis in combination with studying
written sources. Future scenarios are constructed and used as a
foundation for the analysis.
Conclusions: The scenarios presented in this paper all create incentives for
Sony Ericsson to initiate an Open Source based platform
strategy. Such a strategy would put the company in a good
position if an Open Source based platform, especially a Linux
platform, would become one of the leading. An Open Source
based platform has the potential to become leading due to the
nature of Open Source which attracts third party development
especially from Internet service providers, crucial for survival
in the industry. With an Open Source based platform, there is
also an opportunity for Sony Ericsson to create a common
platform with Sony and together build an ecosystem of devices
for the future Digital Home. However, due to the instable
value chain and the uncertainty of its structure in five years, it
is the authors’ believe that an Open Source based platform
should not constitute the single one, but be one of several in a
platform portfolio where an Open Source based platform
would be the long-term strategy. (Less)
Please use this url to cite or link to this publication:
author
Ahlgren, Kajsa and Dahlberg, Elin
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Open Source, Digital Home, Telecommunications, consumer electronics, scenario analysis and Sony Ericsson Mobile Communications.
report number
08/5292
language
English
id
1979194
date added to LUP
2011-06-17 12:44:54
date last changed
2015-09-06 14:24:01
@misc{1979194,
  abstract     = {{Purpose: The purpose of the thesis is to investigate whether the future
development of the Digital Home creates incentives for Sony
Ericsson to initiate an Open Source based platform strategy.
Issues: The main issues presented:
 To create future scenarios of the Digital Home
environment and describe its ecosystem of consumer
electronics and mobile phones.
 To investigate the competitive advantage for Sony
Ericsson to implement an Open Source based platform in
each of these scenarios.
Method: In order to succeed with the purpose, the current market
situation is studied and development trends are identified. A
prediction of the development of the industry is made on the
basis of a Micro Delphi analysis in combination with studying
written sources. Future scenarios are constructed and used as a
foundation for the analysis.
Conclusions: The scenarios presented in this paper all create incentives for
Sony Ericsson to initiate an Open Source based platform
strategy. Such a strategy would put the company in a good
position if an Open Source based platform, especially a Linux
platform, would become one of the leading. An Open Source
based platform has the potential to become leading due to the
nature of Open Source which attracts third party development
especially from Internet service providers, crucial for survival
in the industry. With an Open Source based platform, there is
also an opportunity for Sony Ericsson to create a common
platform with Sony and together build an ecosystem of devices
for the future Digital Home. However, due to the instable
value chain and the uncertainty of its structure in five years, it
is the authors’ believe that an Open Source based platform
should not constitute the single one, but be one of several in a
platform portfolio where an Open Source based platform
would be the long-term strategy.}},
  author       = {{Ahlgren, Kajsa and Dahlberg, Elin}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Investigating an Open Source based platform strategy at Sony Ericsson}},
  year         = {{2008}},
}