Advanced

Driving the experience business A case study of COLLEXIUM exclusive driver's club in FL, USA

Fritz, Johan (2008) MIO920
Production Management
Abstract
The economie models of business are eonstantly developing and today il seems as if parts of
the service industry are evolving inta a so called experienee economy. Collexium exclusive
driver' s club has the intention of delivering experienees to a segment of automobil e
enthusiasts in South Florida. As the company started out as late as December 2006, there are
parts of the original strategy that still need to be developed and implemented in order to
become a true experienee provider.
This thesis exarnines the ernerging experienee economy and Collexium's position to become a
suceessful player in il. To fulIy evaluate Collexium and its market, a traditional strategic
analysis based on tools developed for the production industry is... (More)
The economie models of business are eonstantly developing and today il seems as if parts of
the service industry are evolving inta a so called experienee economy. Collexium exclusive
driver' s club has the intention of delivering experienees to a segment of automobil e
enthusiasts in South Florida. As the company started out as late as December 2006, there are
parts of the original strategy that still need to be developed and implemented in order to
become a true experienee provider.
This thesis exarnines the ernerging experienee economy and Collexium's position to become a
suceessful player in il. To fulIy evaluate Collexium and its market, a traditional strategic
analysis based on tools developed for the production industry is combined with the use of
more recent models designed for the service or experience segments. A number of challenges
to the company' s future success are identified and most of them include taking the step from
being merely a service finn to become a true experience provider.
As a newly started company without any major eompetitors in the market, there are no grand
restrueturings to be made. Instead, strengthening the delivered experience and making the
club members a mare integrated part of the business are seen as major tasks to secure the
company's future position. Making the eustomers co-produeers, translating top service into a
full experienee and building a defenee against future eompetitors are the three main areas for
Collexium to develop. (Less)
Please use this url to cite or link to this publication:
author
Fritz, Johan
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
other publication id
08/5318
language
English
id
1979772
date added to LUP
2011-06-17 15:21:45
date last changed
2011-06-20 11:14:06
@misc{1979772,
  abstract     = {The economie models of business are eonstantly developing and today il seems as if parts of
the service industry are evolving inta a so called experienee economy. Collexium exclusive
driver' s club has the intention of delivering experienees to a segment of automobil e
enthusiasts in South Florida. As the company started out as late as December 2006, there are
parts of the original strategy that still need to be developed and implemented in order to
become a true experienee provider.
This thesis exarnines the ernerging experienee economy and Collexium's position to become a
suceessful player in il. To fulIy evaluate Collexium and its market, a traditional strategic
analysis based on tools developed for the production industry is combined with the use of
more recent models designed for the service or experience segments. A number of challenges
to the company' s future success are identified and most of them include taking the step from
being merely a service finn to become a true experience provider.
As a newly started company without any major eompetitors in the market, there are no grand
restrueturings to be made. Instead, strengthening the delivered experience and making the
club members a mare integrated part of the business are seen as major tasks to secure the
company's future position. Making the eustomers co-produeers, translating top service into a
full experienee and building a defenee against future eompetitors are the three main areas for
Collexium to develop.},
  author       = {Fritz, Johan},
  language     = {eng},
  note         = {Student Paper},
  title        = {Driving the experience business A case study of COLLEXIUM exclusive driver's club in FL, USA},
  year         = {2008},
}