Advanced

Dagens bookfit : om konstruktionen av författarjag i bloggar

Meksa, Sonja LU (2011) FBMK11 20111
Division of Publishing Studies
Abstract
Social media has taken a prominent position in our society and is constantly debated in media; warnings are mixed with promises of big opportunities. Young people writing about fashion and every day life make big money, politicians seek online for voters and big companies have found a new way to interact with their customers. Publishing houses and writers are forced to find their place in this new social media online society.
Thanks to new technologies as print-on-demand services everyone has the opportunity to publish books and call oneself a writer. But to be able to sell a book in today’s ”attention economy” you will need a brand and one way to improve it is to run a blog.
The purpose of this study is to examine how Swedish... (More)
Social media has taken a prominent position in our society and is constantly debated in media; warnings are mixed with promises of big opportunities. Young people writing about fashion and every day life make big money, politicians seek online for voters and big companies have found a new way to interact with their customers. Publishing houses and writers are forced to find their place in this new social media online society.
Thanks to new technologies as print-on-demand services everyone has the opportunity to publish books and call oneself a writer. But to be able to sell a book in today’s ”attention economy” you will need a brand and one way to improve it is to run a blog.
The purpose of this study is to examine how Swedish writers use their blogs to build and improve their personal brands. This is made by case studies of five writers using theory of the relation between blog, diary and autobiography, literary celebrity and the public discourse.
The conclusion is writers of different genres successfully use their blogs, in different ways with different purposes. A chick-lit writer is more likely to blog about his or her lifestyle while a writer with ”literary fame” uses the blog to write about his or her own books. The blog makes its’ work as a flexible medium. (Less)
Please use this url to cite or link to this publication:
author
Meksa, Sonja LU
supervisor
organization
course
FBMK11 20111
year
type
M2 - Bachelor Degree
subject
keywords
social media, personal brand, writer, blog, blogging, diary, autobiography, public discourse, literary celebrity, chick-lit, crime novel
language
Swedish
id
1980481
date added to LUP
2014-10-07 09:59:38
date last changed
2014-10-07 09:59:38
@misc{1980481,
  abstract     = {Social media has taken a prominent position in our society and is constantly debated in media; warnings are mixed with promises of big opportunities. Young people writing about fashion and every day life make big money, politicians seek online for voters and big companies have found a new way to interact with their customers. Publishing houses and writers are forced to find their place in this new social media online society. 
	Thanks to new technologies as print-on-demand services everyone has the opportunity to publish books and call oneself a writer. But to be able to sell a book in today’s ”attention economy” you will need a brand and one way to improve it is to run a blog. 
	The purpose of this study is to examine how Swedish writers use their blogs to build and improve their personal brands. This is made by case studies of five writers using theory of the relation between blog, diary and autobiography, literary celebrity and the public discourse. 
	The conclusion is writers of different genres successfully use their blogs, in different ways with different purposes. A chick-lit writer is more likely to blog about his or her lifestyle while a writer with ”literary fame” uses the blog to write about his or her own books. The blog makes its’ work as a flexible medium.},
  author       = {Meksa, Sonja},
  keyword      = {social media,personal brand,writer,blog,blogging,diary,autobiography,public discourse,literary celebrity,chick-lit,crime novel},
  language     = {swe},
  note         = {Student Paper},
  title        = {Dagens bookfit : om konstruktionen av författarjag i bloggar},
  year         = {2011},
}