Dagens bookfit : om konstruktionen av författarjag i bloggar
(2011) FBMK11 20111Publishing Studies
- Abstract
- Social media has taken a prominent position in our society and is constantly debated in media; warnings are mixed with promises of big opportunities. Young people writing about fashion and every day life make big money, politicians seek online for voters and big companies have found a new way to interact with their customers. Publishing houses and writers are forced to find their place in this new social media online society.
Thanks to new technologies as print-on-demand services everyone has the opportunity to publish books and call oneself a writer. But to be able to sell a book in today’s ”attention economy” you will need a brand and one way to improve it is to run a blog.
The purpose of this study is to examine how Swedish... (More) - Social media has taken a prominent position in our society and is constantly debated in media; warnings are mixed with promises of big opportunities. Young people writing about fashion and every day life make big money, politicians seek online for voters and big companies have found a new way to interact with their customers. Publishing houses and writers are forced to find their place in this new social media online society.
Thanks to new technologies as print-on-demand services everyone has the opportunity to publish books and call oneself a writer. But to be able to sell a book in today’s ”attention economy” you will need a brand and one way to improve it is to run a blog.
The purpose of this study is to examine how Swedish writers use their blogs to build and improve their personal brands. This is made by case studies of five writers using theory of the relation between blog, diary and autobiography, literary celebrity and the public discourse.
The conclusion is writers of different genres successfully use their blogs, in different ways with different purposes. A chick-lit writer is more likely to blog about his or her lifestyle while a writer with ”literary fame” uses the blog to write about his or her own books. The blog makes its’ work as a flexible medium. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1980481
- author
- Meksa, Sonja LU
- supervisor
- organization
- course
- FBMK11 20111
- year
- 2011
- type
- M2 - Bachelor Degree
- subject
- keywords
- social media, personal brand, writer, blog, blogging, diary, autobiography, public discourse, literary celebrity, chick-lit, crime novel
- language
- Swedish
- id
- 1980481
- date added to LUP
- 2014-10-07 09:59:38
- date last changed
- 2014-10-07 09:59:38
@misc{1980481, abstract = {{Social media has taken a prominent position in our society and is constantly debated in media; warnings are mixed with promises of big opportunities. Young people writing about fashion and every day life make big money, politicians seek online for voters and big companies have found a new way to interact with their customers. Publishing houses and writers are forced to find their place in this new social media online society. Thanks to new technologies as print-on-demand services everyone has the opportunity to publish books and call oneself a writer. But to be able to sell a book in today’s ”attention economy” you will need a brand and one way to improve it is to run a blog. The purpose of this study is to examine how Swedish writers use their blogs to build and improve their personal brands. This is made by case studies of five writers using theory of the relation between blog, diary and autobiography, literary celebrity and the public discourse. The conclusion is writers of different genres successfully use their blogs, in different ways with different purposes. A chick-lit writer is more likely to blog about his or her lifestyle while a writer with ”literary fame” uses the blog to write about his or her own books. The blog makes its’ work as a flexible medium.}}, author = {{Meksa, Sonja}}, language = {{swe}}, note = {{Student Paper}}, title = {{Dagens bookfit : om konstruktionen av författarjag i bloggar}}, year = {{2011}}, }