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GLOBAL FLORICULTURE INDUSTRY VALUE CHAIN. POSITION OF THE UKRAINIAN FIRMS IN THE FLORICULTURE BUSINESS.

Martsynovska, Olha LU (2011) EKHR21 20111
Department of Economic History
Abstract
Floriculture industry is very dynamic in its varieties and trade volumes demonstrating 6 to 9 % of
annual growth. It gets also more and more diverse in terms of global actors. Now there are about 120
countries actively involved in the floriculture industry as global manufactures with the Netherlands as an
epicentre of world flower production and distribution. In that respect, analysis of the floriculture industry in
terms of global value chain changes is an interesting and relevant issue to address as it has gone through some
global conversion and is still shifting in the direction of cost and production optimization. First aim of the
research is to conduct an analysis of the main processes that shape the global value chain structure... (More)
Floriculture industry is very dynamic in its varieties and trade volumes demonstrating 6 to 9 % of
annual growth. It gets also more and more diverse in terms of global actors. Now there are about 120
countries actively involved in the floriculture industry as global manufactures with the Netherlands as an
epicentre of world flower production and distribution. In that respect, analysis of the floriculture industry in
terms of global value chain changes is an interesting and relevant issue to address as it has gone through some
global conversion and is still shifting in the direction of cost and production optimization. First aim of the
research is to conduct an analysis of the main processes that shape the global value chain structure and
functioning using an empirical illustration of the floriculture industry. The study provides insights on the
industry’s key actors and processes from the point of production to the final consumption destination.
However, further scope of the research is narrowed down to the analysis of the Dutch floriculture sector, as
the main hub in the global floriculture industry value chain, and the investigation of the potted and garden
plants chain, as it demonstrates considerable differences from the one of cut flowers. Another aim of the
research is to proceed from the macro analysis of the global industry actors and global value chain to a micro
level perspective in the empirical analysis that was done to analyse Ukraine as a consumption hub in the
industry value chain. (Less)
Please use this url to cite or link to this publication:
author
Martsynovska, Olha LU
supervisor
organization
alternative title
Global floriculture industry value chain
course
EKHR21 20111
year
type
H1 - Master's Degree (One Year)
subject
keywords
Floriculture industry, global value/supply chains, transaction costs, institutional theory, Netherlands, Ukraine
language
English
id
1980490
date added to LUP
2011-06-23 12:22:46
date last changed
2011-06-23 12:22:46
@misc{1980490,
  abstract     = {Floriculture industry is very dynamic in its varieties and trade volumes demonstrating 6 to 9 % of
annual growth. It gets also more and more diverse in terms of global actors. Now there are about 120
countries actively involved in the floriculture industry as global manufactures with the Netherlands as an
epicentre of world flower production and distribution. In that respect, analysis of the floriculture industry in
terms of global value chain changes is an interesting and relevant issue to address as it has gone through some
global conversion and is still shifting in the direction of cost and production optimization. First aim of the
research is to conduct an analysis of the main processes that shape the global value chain structure and
functioning using an empirical illustration of the floriculture industry. The study provides insights on the
industry’s key actors and processes from the point of production to the final consumption destination.
However, further scope of the research is narrowed down to the analysis of the Dutch floriculture sector, as
the main hub in the global floriculture industry value chain, and the investigation of the potted and garden
plants chain, as it demonstrates considerable differences from the one of cut flowers. Another aim of the
research is to proceed from the macro analysis of the global industry actors and global value chain to a micro
level perspective in the empirical analysis that was done to analyse Ukraine as a consumption hub in the
industry value chain.},
  author       = {Martsynovska, Olha},
  keyword      = {Floriculture industry,global value/supply chains,transaction costs,institutional theory,Netherlands,Ukraine},
  language     = {eng},
  note         = {Student Paper},
  title        = {GLOBAL FLORICULTURE INDUSTRY VALUE CHAIN. POSITION OF THE UKRAINIAN FIRMS IN THE FLORICULTURE BUSINESS.},
  year         = {2011},
}