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Politics for breakfast - a study of politics, consumption and commodities in Sweden

Gustavsson, Erik LU (2011) HEKM10 20111
Human Ecology
Abstract
This thesis is focused on exploring what insights a human ecological perspective could provide on the understanding and practice of political consumerism. This is divided and conducted in two sections, the first section is a theoretical discussion which is devoted to defining political consumerism and reconseptualizing some aspects and components of it as well as to positioning it in a wider and more integrated context. The theoretical discussion has four general themes which are discussed in an integrated manner. The themes are: 1. a extended perception of the consumers as restrained and influenced by different phenomena. 2. a wider approach to consumption as more than 'just' an economic transaction or political action. 3. a... (More)
This thesis is focused on exploring what insights a human ecological perspective could provide on the understanding and practice of political consumerism. This is divided and conducted in two sections, the first section is a theoretical discussion which is devoted to defining political consumerism and reconseptualizing some aspects and components of it as well as to positioning it in a wider and more integrated context. The theoretical discussion has four general themes which are discussed in an integrated manner. The themes are: 1. a extended perception of the consumers as restrained and influenced by different phenomena. 2. a wider approach to consumption as more than 'just' an economic transaction or political action. 3. a problematization of commodities centered around commodity fetishism as making commodities appear as decontextulized. 4. how the system which political consumerism functions within can affect it.

The second section is focused on the analysis of commodity narratives which are viewed as a form of recontextualization of the fetishized commodity. The commodity narratives are also discussed as stories which display certain attributes as a way to make the commodity attractive for (political) consumers. The two sections are then combined and it is suggested that more attention needs to be paid to the different phenomena which are a connected to political consumerism and the aspects related to it as they influence, constrain and limit political consumer action. (Less)
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author
Gustavsson, Erik LU
supervisor
organization
course
HEKM10 20111
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Political consumerism, human ecology, political consumption, commodity cultures, commodity narratives
language
English
id
1981205
date added to LUP
2011-09-07 15:06:44
date last changed
2011-09-07 15:06:44
@misc{1981205,
  abstract     = {This thesis is focused on exploring what insights a human ecological perspective could provide on the understanding and practice of political consumerism. This is divided and conducted in two sections, the first section is a theoretical discussion which is devoted to defining political consumerism and reconseptualizing some aspects and components of it as well as to positioning it in a wider and more integrated context. The theoretical discussion has four general themes which are discussed in an integrated manner. The themes are: 1. a extended perception of the consumers as restrained and influenced by different phenomena. 2.  a wider approach to consumption as more than 'just' an economic transaction or political action. 3. a problematization of commodities centered around commodity fetishism as making commodities appear as decontextulized. 4. how the system which political consumerism functions within can affect it.

The second section is focused on the analysis of commodity narratives which are viewed as a form of recontextualization of the fetishized commodity. The commodity narratives are also discussed as stories which display certain attributes as a way to make the commodity attractive for (political) consumers. The two sections are then combined and it is suggested that more attention needs to be paid to the different phenomena which are a connected to political consumerism and the aspects related to it as they influence, constrain and limit political consumer action.},
  author       = {Gustavsson, Erik},
  keyword      = {Political consumerism,human ecology,political consumption,commodity cultures,commodity narratives},
  language     = {eng},
  note         = {Student Paper},
  title        = {Politics for breakfast - a study of politics, consumption and commodities in Sweden},
  year         = {2011},
}