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Från innovatör till entreprenör

Ahlstrand, Göran and Pileryd, Peter (2006) MIO920
Production Management
Abstract
Background: Many people are tempted to start their own business. The personal driving
force varies but in most cases it’s all about making money. But it doesn’t always have to be
for that reason alone. Maybe you want to take initiatives to changes, separate yourself from
the crowd and take risks. Many people also like that they can be their own boss. These driving
forces led to our own interests in entrepreneurship. The way into the labour market doesn’t
necessarily have to begin with an employment at an existing company if you are a graduated
student. To be an entrepreneur is about having ideas and to take them into action. With this
work, we want to help those who are interested in entrepreneurship like us, and to
successfully... (More)
Background: Many people are tempted to start their own business. The personal driving
force varies but in most cases it’s all about making money. But it doesn’t always have to be
for that reason alone. Maybe you want to take initiatives to changes, separate yourself from
the crowd and take risks. Many people also like that they can be their own boss. These driving
forces led to our own interests in entrepreneurship. The way into the labour market doesn’t
necessarily have to begin with an employment at an existing company if you are a graduated
student. To be an entrepreneur is about having ideas and to take them into action. With this
work, we want to help those who are interested in entrepreneurship like us, and to
successfully make their business ideas reality.
In order to apply the theory in the essay and to describe a real case we wrote a business plan
for one of our own business ideas. A year ago we started a company called LeanDev
Entertainment along with three friends. After several years of experience with online poker
we discovered different game types that doesn’t exist on the internet today, but are still very
popular. Therefore we wanted to examine how we could manage those ideas and examine the
interests for the new game types among the existing online poker and online casinos players.
We also wanted to analyze different types of marketing methods in order to find cheap and
cost-efficient alternative to minimise the marketing budget that often demands a lot of money,
especially in the first phase when you introduce new services or products.
Purpose: To chart and analyze the way from innovation to entrepreneurship. Also write a
business plan with the purpose to investigate if it’s possible for LeanDev Entertainment to
enter the online gambling market.
Method: We studied theories in how business ideas evolve in companies with the need of
invested capital. We tested our own business idea in the different stages of the innovation
process with the starting point in the innovation and with the goal as an established gambling
site on the online gambling market. We used a quantitative method in the form of a web
survey to investigate the potential market of the new game types. Information was gathered
from web pages, prior courses, annual reports, newspapers and other literature.
Conclusion: To go from innovation to an established company on the market is a long
journey but with the position that there are four phases to review, many mistakes can be
avoided. The phases can also be used as a map to see the progress of the project. In the first
Background: Many people are tempted to start their own business. The personal driving
force varies but in most cases it’s all about making money. But it doesn’t always have to be
for that reason alone. Maybe you want to take initiatives to changes, separate yourself from
the crowd and take risks. Many people also like that they can be their own boss. These driving
forces led to our own interests in entrepreneurship. The way into the labour market doesn’t
necessarily have to begin with an employment at an existing company if you are a graduated
student. To be an entrepreneur is about having ideas and to take them into action. With this
work, we want to help those who are interested in entrepreneurship like us, and to
successfully make their business ideas reality.
In order to apply the theory in the essay and to describe a real case we wrote a business plan
for one of our own business ideas. A year ago we started a company called LeanDev
Entertainment along with three friends. After several years of experience with online poker
we discovered different game types that doesn’t exist on the internet today, but are still very
popular. Therefore we wanted to examine how we could manage those ideas and examine the
interests for the new game types among the existing online poker and online casinos players.
We also wanted to analyze different types of marketing methods in order to find cheap and
cost-efficient alternative to minimise the marketing budget that often demands a lot of money,
especially in the first phase when you introduce new services or products.
Purpose: To chart and analyze the way from innovation to entrepreneurship. Also write a
business plan with the purpose to investigate if it’s possible for LeanDev Entertainment to
enter the online gambling market.
Method: We studied theories in how business ideas evolve in companies with the need of
invested capital. We tested our own business idea in the different stages of the innovation
process with the starting point in the innovation and with the goal as an established gambling
site on the online gambling market. We used a quantitative method in the form of a web
survey to investigate the potential market of the new game types. Information was gathered
from web pages, prior courses, annual reports, newspapers and other literature.
Conclusion: To go from innovation to an established company on the market is a long
journey but with the position that there are four phases to review, many mistakes can be
avoided. The phases can also be used as a map to see the progress of the project. In the first
phase the business idea is born and if weakness is found already here, they must be cleared or
in worst case the project must be expended. The first three questions that must be answered in
this phase are: Which is the customer value/ the unique selling proposition? Is there a market
for the idea? Can you make money on the idea? If there are no good answers to these three
questions, it’s most likely that the business concept has no potential. The second phase is the
business planning and it is to be characterized of the writing of the business plan. A more
detailed description of the business idea is made and an action plan is plotted. A well
ensembled management group is extra important here, so the company sets course in the right
direction. It’s also important to know that a business plan is something that never becomes
complete. Internal and external factors constantly change the conditions. In phase 3: initiation
and expansion phase, the company will enter the market. The last phase is an established
company on the market. In the last two phases, a dynamic company is important so that it can
react fast on market threats like growing competition, new laws etc. Now the company is no
longer classified as a risk object and the owners and financers can choose to do exit or to
continue within the company.
Regarding our business plan we estimate that there is an interest in the new game types both
among casino- and poker players. Internet is the outstanding marketing channel to reach out
to the existing casino- and poker players in the cheapest way, where “buzz-marketing” and
networking are the most efficient ways to attract players to our game site. Regarding weather
or not to put our business idea into effect we conclude that innovation and cheap marketing
methods alone is not enough to succeed. Marketing also requires a big amount of money since
the competition is growing more intense and the barriers of entrance have been raised. To
cooperate with existing online gambling companies is a considerable alternative since we then
would be able to enter the market faster and have access to greater resources. (Less)
Please use this url to cite or link to this publication:
author
Ahlstrand, Göran and Pileryd, Peter
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
online gambling, business planning, entrepreneurship, innovation
other publication id
06/5256
language
Swedish
id
1988679
date added to LUP
2011-06-28 14:28:21
date last changed
2011-06-28 14:28:21
@misc{1988679,
  abstract     = {Background: Many people are tempted to start their own business. The personal driving
force varies but in most cases it’s all about making money. But it doesn’t always have to be
for that reason alone. Maybe you want to take initiatives to changes, separate yourself from
the crowd and take risks. Many people also like that they can be their own boss. These driving
forces led to our own interests in entrepreneurship. The way into the labour market doesn’t
necessarily have to begin with an employment at an existing company if you are a graduated
student. To be an entrepreneur is about having ideas and to take them into action. With this
work, we want to help those who are interested in entrepreneurship like us, and to
successfully make their business ideas reality.
In order to apply the theory in the essay and to describe a real case we wrote a business plan
for one of our own business ideas. A year ago we started a company called LeanDev
Entertainment along with three friends. After several years of experience with online poker
we discovered different game types that doesn’t exist on the internet today, but are still very
popular. Therefore we wanted to examine how we could manage those ideas and examine the
interests for the new game types among the existing online poker and online casinos players.
We also wanted to analyze different types of marketing methods in order to find cheap and
cost-efficient alternative to minimise the marketing budget that often demands a lot of money,
especially in the first phase when you introduce new services or products.
Purpose: To chart and analyze the way from innovation to entrepreneurship. Also write a
business plan with the purpose to investigate if it’s possible for LeanDev Entertainment to
enter the online gambling market.
Method: We studied theories in how business ideas evolve in companies with the need of
invested capital. We tested our own business idea in the different stages of the innovation
process with the starting point in the innovation and with the goal as an established gambling
site on the online gambling market. We used a quantitative method in the form of a web
survey to investigate the potential market of the new game types. Information was gathered
from web pages, prior courses, annual reports, newspapers and other literature.
Conclusion: To go from innovation to an established company on the market is a long
journey but with the position that there are four phases to review, many mistakes can be
avoided. The phases can also be used as a map to see the progress of the project. In the first
Background: Many people are tempted to start their own business. The personal driving
force varies but in most cases it’s all about making money. But it doesn’t always have to be
for that reason alone. Maybe you want to take initiatives to changes, separate yourself from
the crowd and take risks. Many people also like that they can be their own boss. These driving
forces led to our own interests in entrepreneurship. The way into the labour market doesn’t
necessarily have to begin with an employment at an existing company if you are a graduated
student. To be an entrepreneur is about having ideas and to take them into action. With this
work, we want to help those who are interested in entrepreneurship like us, and to
successfully make their business ideas reality.
In order to apply the theory in the essay and to describe a real case we wrote a business plan
for one of our own business ideas. A year ago we started a company called LeanDev
Entertainment along with three friends. After several years of experience with online poker
we discovered different game types that doesn’t exist on the internet today, but are still very
popular. Therefore we wanted to examine how we could manage those ideas and examine the
interests for the new game types among the existing online poker and online casinos players.
We also wanted to analyze different types of marketing methods in order to find cheap and
cost-efficient alternative to minimise the marketing budget that often demands a lot of money,
especially in the first phase when you introduce new services or products.
Purpose: To chart and analyze the way from innovation to entrepreneurship. Also write a
business plan with the purpose to investigate if it’s possible for LeanDev Entertainment to
enter the online gambling market.
Method: We studied theories in how business ideas evolve in companies with the need of
invested capital. We tested our own business idea in the different stages of the innovation
process with the starting point in the innovation and with the goal as an established gambling
site on the online gambling market. We used a quantitative method in the form of a web
survey to investigate the potential market of the new game types. Information was gathered
from web pages, prior courses, annual reports, newspapers and other literature.
Conclusion: To go from innovation to an established company on the market is a long
journey but with the position that there are four phases to review, many mistakes can be
avoided. The phases can also be used as a map to see the progress of the project. In the first
phase the business idea is born and if weakness is found already here, they must be cleared or
in worst case the project must be expended. The first three questions that must be answered in
this phase are: Which is the customer value/ the unique selling proposition? Is there a market
for the idea? Can you make money on the idea? If there are no good answers to these three
questions, it’s most likely that the business concept has no potential. The second phase is the
business planning and it is to be characterized of the writing of the business plan. A more
detailed description of the business idea is made and an action plan is plotted. A well
ensembled management group is extra important here, so the company sets course in the right
direction. It’s also important to know that a business plan is something that never becomes
complete. Internal and external factors constantly change the conditions. In phase 3: initiation
and expansion phase, the company will enter the market. The last phase is an established
company on the market. In the last two phases, a dynamic company is important so that it can
react fast on market threats like growing competition, new laws etc. Now the company is no
longer classified as a risk object and the owners and financers can choose to do exit or to
continue within the company.
Regarding our business plan we estimate that there is an interest in the new game types both
among casino- and poker players. Internet is the outstanding marketing channel to reach out
to the existing casino- and poker players in the cheapest way, where “buzz-marketing” and
networking are the most efficient ways to attract players to our game site. Regarding weather
or not to put our business idea into effect we conclude that innovation and cheap marketing
methods alone is not enough to succeed. Marketing also requires a big amount of money since
the competition is growing more intense and the barriers of entrance have been raised. To
cooperate with existing online gambling companies is a considerable alternative since we then
would be able to enter the market faster and have access to greater resources.},
  author       = {Ahlstrand, Göran and Pileryd, Peter},
  keyword      = {online gambling,business planning,entrepreneurship,innovation},
  language     = {swe},
  note         = {Student Paper},
  title        = {Från innovatör till entreprenör},
  year         = {2006},
}