Researching Research
(2009)Department of Business Administration
- Abstract
- This research examines how focus groups can be used as a tool for designing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis could be used. However, if the researcher is in the beginning of the
development a focus group without a questionnaire template as
discussion basis could be used in order to generate new creative ideas.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2167677
- author
- Söderlund, Gustav
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Online research, internet, focus groups, survey design, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 2167677
- date added to LUP
- 2009-04-20 00:00:00
- date last changed
- 2012-04-02 18:22:36
@misc{2167677,
abstract = {{This research examines how focus groups can be used as a tool for designing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis could be used. However, if the researcher is in the beginning of the
development a focus group without a questionnaire template as
discussion basis could be used in order to generate new creative ideas.}},
author = {{Söderlund, Gustav}},
language = {{swe}},
note = {{Student Paper}},
title = {{Researching Research}},
year = {{2009}},
}