Advanced

Researching Research

Söderlund, Gustav (2009)
Department of Business Administration
Abstract
This research examines how focus groups can be used as a tool for designing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis could be used. However, if the researcher is in the beginning of the
development a focus group without a questionnaire template as
discussion basis could be used in order to generate new creative ideas.
Please use this url to cite or link to this publication:
author
Söderlund, Gustav
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Online research, internet, focus groups, survey design, Management of enterprises, Företagsledning, management
language
Swedish
id
2167677
date added to LUP
2009-04-20 00:00:00
date last changed
2012-04-02 18:22:36
@misc{2167677,
  abstract     = {This research examines how focus groups can be used as a tool for designing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis could be used. However, if the researcher is in the beginning of the
development a focus group without a questionnaire template as
discussion basis could be used in order to generate new creative ideas.},
  author       = {Söderlund, Gustav},
  keyword      = {Online research,internet,focus groups,survey design,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Researching Research},
  year         = {2009},
}